Porters Five Forces In Beer Market
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Porters Five Forces In Beer Market
Annual Report 2008
Northern & Western Europe
Beer volume 51m hl Net revenue DKK 37.1bn Operating profit DKK 4bn
See page 28 for regional performance.
47%
OF TOTAL VOLUME %
Operating profit Share of operating profit*
DKKbn 5 4 3 2 1 0
60 50 40 30 20 10
07
* Before not allocated expenses and other activities (rhs)
20
20
08
Eastern Europe
Operating profit Share of operating profit*
DKKbn 5 4 3 2 1 0 % 50 40 30 20 10 0
43%
OF TOTAL VOLUME
Beer volume 46.8m hl Net revenue DKK 19.1bn Operating profit DKK 4.1bn
See page 32 for regional performance.
07
* Before not allocated expenses and other activities (rhs)
20
20
08
Asia
Beer volume 11.5m hl Net revenue DKK 3.6bn Operating profit DKK 511m
See page 36 for regional performance.
10%
OF TOTAL VOLUME
Operating profit Share of operating profit*
DKKbn 0.6 0.5 0.4 0.3 0.2 0.1 % 7 6 5 4 3 2
07
* Before not allocated expenses and other activities (rhs)
20
20
08
The world’s fourth largest brewery group
2008 was a year of significant progress and strong results
Beer volume, pro rata (Million hl)
Net revenue (DKKbn)
Operating profit (DKKbn)
Operating margin (%)
EPS (DKK)
120 100 80 60 40 20
70 60 50 40 30 20
10 8 6 4 2 0
15 13 11 9 7 5
25 20 15 10 5 0
08
06
07
06
07
08
06
07
08...
- Submitted by: ichaka
- Date Submitted: 06/11/2009 06:06 AM
- Category: Business
- Words: 64452
- Pages: 258
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