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Polytechnic University

Strategic management Case Study
The Hong Kong Polytechnic University
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Presented By :
Yan Yuen Tung U3016504
Lau Yu Hong Jeffrey U3020245
Emma
1.0 Introduction p. 3-4
2.0 Background information of Polytechnic University p. 5
3.0 Motto, Vision, Mission and Values p.6
3.1 Motto p.6
3.2 Vision p.6
3.3 Mission p.6-7
3.4 Positioning p.7
4.0 Internal Analysis p.8
4.1 Strengths (resources, capabilities and core competencies) P.8
4.2 Weaknesses p.8
5.0 External Analysis P8-9
5.1 Opportunities P-8
5.2 Threats P8-9
6.0 Business level strategy (Differentiation) P.10
6.1 Value-Creating Activities to a differentiation Strategy p.10-11
6.1.1 Primary Activities p.10
6.1.2 Support Activities p.11

6.1.2.1 Firm infrastructure p.11

6.1.2.3 Technological development p.11

6.1.2.4 Procurement p.11-12

6.2 Strategy Analysis p.12

7.0 Functional level strategy p.13
7.1 On Education p.13
7.2 On Academic Strength and Research Development p.13
7.3 On Knowledge Transfer, Entrepreneurship, Partnership and Service to Community:
7.4 On Management...