Polo Ralph Loren
“People ask how can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money? It has to do with dreams.”
– Ralph Lauren
Iconic designer Ralph Lauren was born
Ralph Lifshitz in New York City on October 14, 1939. Lauren worked in retail before developing a line of neckties.
The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. In
1967, Lauren established his Polo label with an instantly successful line of handmade, wide and flamboyant ties—which stood in sharp contrast to the narrow and conventional tie fashion of the time.
Lauren chose the name Polo because he was interested in promoting a lifestyle, and to him, the sport of Polo embodied a world of elegance and style
Ralph Lauren himself did not attend fashion school and had no experience in fashion design, but he was a salesman who knew he had found a niche at the time. Their necktie business soon expanded into menswear and then to women’s clothing. Besides men’s, women’s and children’s clothing, Ralph Lauren also offers a home line, fragrance collection, restaurant and a magazine. Their clothing collections include the Ralph
Lauren Collection, Ralph Lauren Purple Label, Ralph Lauren Blue Label, Ralph Lauren Black Label, Polo
Ralph Lauren, Lauren by Ralph Lauren, Club Monaco, Polo Sport, Chaps Ralph Lauren and Rugby. 1 The firm currently runs 275 retail and outlet stores worldwide. They sponsor Wimbledon, the U.S. Open, the
U.S. Olympic Team, and countless individuals.
Polo Ralph Lauren ia a brand with heritage, superior quality and a convincing story to tell which position it to a top luxury brand .
The brand consists of about nine different umbrella labels within fashion alone, such as Ralph Lauren
Collection, Ralph Lauren Black Label and Lauren by Ralph Lauren. The sheer size of the Ralph Lauren empire has been built on the image of the
– Ralph Lauren
Iconic designer Ralph Lauren was born
Ralph Lifshitz in New York City on October 14, 1939. Lauren worked in retail before developing a line of neckties.
The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. In
1967, Lauren established his Polo label with an instantly successful line of handmade, wide and flamboyant ties—which stood in sharp contrast to the narrow and conventional tie fashion of the time.
Lauren chose the name Polo because he was interested in promoting a lifestyle, and to him, the sport of Polo embodied a world of elegance and style
Ralph Lauren himself did not attend fashion school and had no experience in fashion design, but he was a salesman who knew he had found a niche at the time. Their necktie business soon expanded into menswear and then to women’s clothing. Besides men’s, women’s and children’s clothing, Ralph Lauren also offers a home line, fragrance collection, restaurant and a magazine. Their clothing collections include the Ralph
Lauren Collection, Ralph Lauren Purple Label, Ralph Lauren Blue Label, Ralph Lauren Black Label, Polo
Ralph Lauren, Lauren by Ralph Lauren, Club Monaco, Polo Sport, Chaps Ralph Lauren and Rugby. 1 The firm currently runs 275 retail and outlet stores worldwide. They sponsor Wimbledon, the U.S. Open, the
U.S. Olympic Team, and countless individuals.
Polo Ralph Lauren ia a brand with heritage, superior quality and a convincing story to tell which position it to a top luxury brand .
The brand consists of about nine different umbrella labels within fashion alone, such as Ralph Lauren
Collection, Ralph Lauren Black Label and Lauren by Ralph Lauren. The sheer size of the Ralph Lauren empire has been built on the image of the
Bibliography: http://investor.ralphlauren.com/ http://business.fullerton.edu/ http://digitalcommons.uri.edu/ Thank You : SRISHTI SHARMA SEM 5, FC