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Playboy Enterprises Playboy was founded by Hugh Hefner in 1953. Quickly becoming known for it's thrilling Playboy Magazine photos of beautiful women, sales skyrocketed
that Playboy makes to continue to be number one. Outlook The future looks bright for Playboy Enterprises. The release of their 50th anniversary issue in 2003 created
the point where they almost are indistinguishable. The Fair Use Doctrine was at the center of Playboy Enterprises, Inc. vs. Huckleberry Publishing Inc. Fair Use is
2 Oct. 2005. Shwartz, Tony. "Interview with Tony Schwartz." Playboy. Feb. 1984. Playboy Enterprises. 2 Oct. 2005. Mohler, Amanda. "Amanda Mohler Blogs." 2 Oct. 2005.
playboy who lives off his family's personal fortune (amassed when Bruce's family invested in Gotham real estate before the city was a bustling metropolis) and the
Submitted by croman83 on April 9, 2006
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Playboy was founded by Hugh Hefner in 1953. Quickly becoming known for it's thrilling Playboy Magazine photos of beautiful women, sales skyrocketed and Playboy Enterprises took off. Each magazine contains a featured playmate, interviews, fiction writing, and classic playboy magazine art. The company has since developed into a multi-faceted operation that handles publishing, entertaining, licensing, on-line sales and publishing, and a multi-million dollar philanthropic foundation. As of today, Playboy remains the leading magazine for men.
Hefner's dedication to Playboy cost him his marriage in 1959, but during the 1960s he was consoled by the unparalleled growth of his magazine and by numerous girl friends. In 1964, Playboy was selling 2 million copies a month, and by 1968, 5 million. The 1960s were Playboy's golden age. Playboy Enterprises' "private key" clubs, staffed by "bunny" waitresses in skintight costumes complete with ears and tails, opened in major American cities and abroad. The company built hotel resorts and soon added not only modeling agencies but film, book, and record companies to the empire. Hefner traveled the world in the Big Bunny, his private jet, and divided the rest of his time between a mansion in Chicago and one in Los Angeles. By 1972 circulation had hit 7 million copies a month, earning $12 million in profits for the year.
Then, in 1973, disaster struck. The U.S. experienced a recession, and in addition Playboy faced stiff competition owing to the explosion of more explicit men's magazines such as Penthouse. Circulation plummeted 2.5 million a month within a year, while Playboy clubs and resorts went seriously into the red. What followed has been nicknamed the "public wars." Accustomed to constant success, Playboy executives panicked. As Hefner later admitted, "We went through a period when we lost our bearings and started imitating the imitators." The June, 1973, issue featured the first Playboy centerfold showing pubic...
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