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Phoney Pasta Time Treat. Product: iphone Parent Company: apple Strategic
Vision: Apple hopes to invade and dominate the mobile market ...
Submitted by bumbar on January 27, 2008
Category: Miscellaneous
Words: 1188 | Pages: 5
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Product: iphone
Parent Company: apple
Strategic Vision:
Apple hopes to invade and dominate the mobile market, just as it did the portable music player market with the ipod, with its new iphone. While it introduces a few new landmark features never before seen on a mobile device (or at least not presented as efficiently), The key point of the iphone is it’s over simplified approach to style and user interface. Just as in an age when buttons, sleek lines, and flashy colors where the benchmark for portable music players, today’s smart phones are doused in fast lines, flashy graphics, and more “quick buttons” than we know what to do with. Apple’s iphone looks past this to a device that will appeal both to the style nuts who are already ape over apple’s “less-is-more” approach to product design, and the average consumer who may feel overwhelmed by a combination of a full qwerty keyboard, numbers, shift buttons, and several short-cut buttons that operate a number of different functions.
By utilizing what I preffer to call a “hard-to-get” approach to marketing, apple has built an astonishing amount of interest in the iphone by keeping marketing to a minimum and relying on it’s already established niche of mac-maniacs and tech heads to hype their product for them.
Strategy: Differentiation
The iphone is one of the most versatile personal devices to hit the market to date. It utilizes a touch screen, mp3 playback, wi-fi with web browser, Bluetooth, a 2.0 mega pixel camera, and e-mail. The iphone uses the popular mac OS X operating system, but is also capable of running the windows mobile platform. Another first that comes standard on the iphone is a feature called visual voicemail. When someone calls you, it displays their name, number, and/or picture, but where the iphone separates itself from its competitors is that this feature is also active when you are checking your voicemail. The iphone is also compatible with...
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