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Phillip Morris and the Tobacco Industry Case Study #1: Phillip Morris Questions 1. Do you actually think Joe Camel led youngsters to become smokers when they got
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market, holding a 50.3% share of the market's volume. The leading corporations involved in the tobacco industry are Altria Group Inc., which owns Phillip Morris,
Submitted by KJC1232 on October 17, 2006
Category: Social Issues
Words: 2852 | Pages: 12
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Case Study #1: Phillip Morris
Questions
1. Do you actually think Joe Camel led youngsters to become smokers when they got older? Why or why not?
I believe that the children who saw Joe Camel and became accustomed to him, had more of a probability to become smokers than those who didn't, because the children could relate to Joe Camel just like any other fictional character that they held dear to them. For example, if a child watches Winnie the Pooh and finds interest in him, they would want to keep watching him, and then maybe leading to them wanting toys, clothing, and other paraphernalia. I feel that camel cigarettes would work in the same way, but rather than toys or clothing, children would try a cigarette at a younger age than someone who started smoking without the help of a fictional spokesperson.
2. Do you have any problems with the idea of militant ministers leading their followers to whitewash offensive billboards? If not, is tearing down such billboards acceptable? Please discuss as objectively as possible.
I find it wrong for ministers to act in such a way. I can completely understand that these billboards promoted that sale of cigarettes and alcohol to certain minorities, but ministers should not be taking an active approach like that, because it is not something that they preach and involving your congregation in such thoughts seems irrelevant to any cause of religion. Ministers mostly preach the passive voice, whereas through prayer things can change for the better. But we have to remember that two wrongs do not make a right, and even though people die from these products, it is legally acceptable to post billboards promoting such products, whereas it is illegal to destroy the billboards.
3. Do you consider the proof adequate that cigarettes pose a substantial health threat and should be banned or tightly constrained? If you accept this position, should tobacco growers be allowed to continue growing...
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