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Pharmaceutical Marketing Ethics The discovery, development, manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure
Ethics and the Pharmaceutical Industry 1. Introduction Over the past couple of decades, a sudden change has started to take over the way business is done. The time
Advertising Ethics The age of advertising today is not what it used to be years ago. Pharmaceutical companies are spending on average billions of dollars to market
is a lie to the American public. Drug companies are spending more than twice as much on marketing, advertising, and administration than they do on research and development;
Industry 3 Delimitation of the Industry 4 Characteristics of the Industry 5 Patents 5 Marketing 6 Structure-Conduct-Performance 7 Structure 7 Theory: 7 Case: Pharmaceutical
Submitted by oppapers on October 10, 2004
Category: Business
Words: 394 | Pages: 2
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The discovery, development, manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure by governments to reduce healthcare expenditures potentially creates ethical issues for sales and marketing employees as they work to grow in the business. The healthcare industry is highly regulated and most pharmaceutical companies are committed to operating within the law. They have developed their own policies and guidance to ensure that all employees meet the highest ethical standards in their work. The Code of Conduct explains the standards that are expected from employees and is clearly communicated across each company. An Employee Guide to Business Conduct explains what the Code means in practice. Most pharmaceutical companies are committed to sales and marketing activities that are ethical, responsible, principled and patient focused. They conform to the high, ethical, medical and scientific standards that are set by governments and regulators. On top of the regulatory requirements of governments, they govern their sales and marketing activities through company policy, on Pharmaceutical Marketing and Promotion Activity, and through industry and company marketing codes. Companies believe that it is important to work with governments to contribute to constructive debate on issues surrounding pharmaceuticals and healthcare. Where legal and appropriate they make political donations as part of this engagement. All of their interactions are governed by the Code of Conduct and appropriate Corporate Policies. Most have company wide auditing in place to fully investigate suspected breaches of their company standards and take appropriate disciplinary action, including dismissal where appropriate.
Never in the history of pharmaceutical marketing have the challenges been so intense and the stakes so high. Threats to growth and profitability have turned up the heat on pharmaceutical marketing teams to do more with less....
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