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Peugeot Automobile Nigeria - Business Environment Analysis

INTRODUCTION

In this report, I shall analyze Peugeot Automobile Nigeria. In this auto making industry, there has been more success recorded than failure as we will see ahead.

Peugeot is a major French car brand, part of PSA Peugeot Citroën. It is the second largest automaker in Europe, behind Volkswagen. Peugeot's roots go back to bicycle manufacturing at the end of the 19th century. Its headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel.

1.0 EARLY PEUGEOT COMPANY HISTORY
The original French pronunciation of "Peugeot" is pø:'�'o (using the IPA). In the South of England, it is usually pronounced "PERzho" (IPA 'pɜː�'əʊ), while Americans and other English-speakers pronounce it "pooZHO" (IPA puː'�'oʊ).

Although the Peugeot factory had been in the manufacturing business since the 1700s, their entry into the world of wheeled vehicles was by means of crinoline dresses, which used steel rods, leading to umbrella frames, wire wheels, and ultimately bicycles.Armand Peugeot introduced the Peugeot "Le Grand Bi" penny-farthing in 1882 and a range of bicycles. Armand Peugeot became very interested in the automobile early on, and after meeting with Gottlieb Daimler and others was convinced of its viability. The first Peugeot automobile (a three-wheeled steam-powered car designed by Léon Serpollet) was produced in 1889; only four were made. In 1890, after meeting Gottlieb Daimler and Emile Levassor, steam was abandoned in favour of a four-wheeler, with a petrol-fuelled internal combustion engine.

Further cars followed, twenty-nine being built in 1892. Peugeot became the first manufacturer to fit rubber tires to a petrol-powered car that year (solid tires). Peugeot was also an early pioneer in motor racing, entering the 1894 Paris-Rouen Rally with five cars. The vehicles were still very much horseless carriages in appearance and were steered by tiller.

Further improvements followed: the engine moved to the...