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pest analysis. In analyzing the macro-environment, it is important to identify
the factors that might in turn affect a number of ...
... pest market analysis tool PEST analysis method and examples, with free PEST template
The PEST analysis is a useful tool for understanding market growth or ...
Pest Analysis. ... Remember macro-economical factors can differ per continent, country
or even region, so normally a PEST analysis should be performed per country. ...
PEST Analysis ENCANA. PEST CASE ... Here are a few more pertinent facts about
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7 Eleven PEST Analysis. A PEST analysis (also sometimes called STEP, STEEP or
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Submitted by kevin0409 on March 24, 2008
Category: Business
Words: 275 | Pages: 2
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EST Analysis
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(STEEPLE)
Political, Economic, Social, Technological Factors
PEST Analysis (STEEPLE)
The PEST Analysis is a framework that strategy consultants use to scan the external macro-environment in which a firm operates. PEST is an acronym for the following factors:
*
Political factors
*
Economic factors
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Social factors, and
*
Technological factors.
PEST factors play an important role in the value creation opportunities of a strategy. However they are usually beyond the control of the corporation and must normally be considered as either threats or opportunities. Remember macro-economical factors can differ per continent, country or even region, so normally a PEST analysis should be performed per country.
In the table below you find examples of each of these factors.
Political (incl. Legal)
Economic
Social
Technological
Environmental regulations and protection
Economic growth
Income distribution
Government research spending
Tax policies
Interest rates & monetary policies
Demographics, Population growth rates, Age distribution
Industry focus on technological effort
International trade regulations and restrictions
Government spending
Labor / social mobility
New inventions and development
Contract enforcement law
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