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PEST Analysis Overview. PEST Overview Political Factors The political arena
has a huge influence upon the regulation of businesses ...
... Labor. (2004). Overview of BLS Statistics on Wages, Earnings, and Benefits.
Retrieved ... Encyclopedia. (2006). Pest Analysis. Retrieved ...
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... Analysis 7 4.3 PEST Analysis 8 5 ... a clear overview of the ...
Submitted by sigepkyb420 on October 19, 2005
Category: Business
Words: 323 | Pages: 2
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PEST Overview
Political Factors
The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as:
1.How stable is the political environment?
2.Will government policy influence laws that regulate or tax your business?
3.What is the government\'s position on marketing ethics?
4. What is the government\'s policy on the economy?
5. Does the government have a view on culture and religion?
6. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others?
Economic Factors
Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. You need to look at:
1. Interest rates
2. The level of inflation Employment level per capita
3. Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on
Sociocultural Factors
The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include:
1.What is the dominant religion?
2.What are attitudes to foreign products and services?
3.Does language impact upon the diffusion of products onto markets?
4.How much time do consumers have for leisure?
5.What are the roles of men and women within society?
6.How long are the population living? Are the older generations wealthy?
7.Do the population have a strong/weak opinion on green issues?
Technological Factors
Technology is vital for competitive advantage, and is a major driver of globalization. Consider the...
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