Pest Analysis
Economy Transdisciplinarity Cognition www.ugb.ro/etc
Vol. 15, Issue 1/2012
252-258
E-Commerce across United States of America: Amazon.com
Andreea Nicoleta DONICI, PhD Student, Andreea MAHA, PhD Student,
Alexandru Ioan Cuza University of Iasi, ROMANIA doniciandreea@gmail.com andreea.maha@gmail.com
Ion IGNAT, Liviu-George MAHA
Alexandru Ioan Cuza University of Iasi, ROMANIA ignation@uaic.ro mlg@uaic.ro
Abstract: Amazon.com has been during the time one of the most important leading force in ecommerce. Although during the years, the company had to face ups and downs, it did not stop her to become the most important pioneer in this industry. This article approaches the evolution of Amazon.com from a PESTEL, Porter`s five forces, a competitor analyze point of view, also an internal analysis and a SWOT analysis. E-commerce has become a key driver of business success nowadays Keywords: electronic e-commerce, Amazon.com, technology, globalization
Introduction The expansion of globalization has led to the emergence of the digital economy. New concepts have emerged, such as electronic business (e-Business) or electronic commerce (e-Commerce), as the electronic alternative to the traditional way of doing business or trade. Operating in a highly competitive economy based on information technologies and telecommunication, required firms to adopt new business models. Under these conditions, e-commerce became a reality in today 's business world and the prerogative of obtaining success in the market for any company. E-commerce has known during the last decades a significant growth, becoming more and more important for the companies worldwide. Nowadays due to globalization, technology is evolving at a very fast speed, forcing all the companies to adopt new technologies. E-commerce plays and it will play a key role in the economy in the future, and more and more companies will have to change their business strategies. [1] The e-commerce industry contains important
Vol. 15, Issue 1/2012
252-258
E-Commerce across United States of America: Amazon.com
Andreea Nicoleta DONICI, PhD Student, Andreea MAHA, PhD Student,
Alexandru Ioan Cuza University of Iasi, ROMANIA doniciandreea@gmail.com andreea.maha@gmail.com
Ion IGNAT, Liviu-George MAHA
Alexandru Ioan Cuza University of Iasi, ROMANIA ignation@uaic.ro mlg@uaic.ro
Abstract: Amazon.com has been during the time one of the most important leading force in ecommerce. Although during the years, the company had to face ups and downs, it did not stop her to become the most important pioneer in this industry. This article approaches the evolution of Amazon.com from a PESTEL, Porter`s five forces, a competitor analyze point of view, also an internal analysis and a SWOT analysis. E-commerce has become a key driver of business success nowadays Keywords: electronic e-commerce, Amazon.com, technology, globalization
Introduction The expansion of globalization has led to the emergence of the digital economy. New concepts have emerged, such as electronic business (e-Business) or electronic commerce (e-Commerce), as the electronic alternative to the traditional way of doing business or trade. Operating in a highly competitive economy based on information technologies and telecommunication, required firms to adopt new business models. Under these conditions, e-commerce became a reality in today 's business world and the prerogative of obtaining success in the market for any company. E-commerce has known during the last decades a significant growth, becoming more and more important for the companies worldwide. Nowadays due to globalization, technology is evolving at a very fast speed, forcing all the companies to adopt new technologies. E-commerce plays and it will play a key role in the economy in the future, and more and more companies will have to change their business strategies. [1] The e-commerce industry contains important
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