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Personality Traits And Life Satisfaction Among Online Game Players

CYBERPSYCHOLOGY & BEHAVIOR
Volume 11, Number 2, 2008
© Mary Ann Liebert, Inc.
DOI: 10.1089/cpb.2007.0023
Personality Traits and Life Satisfaction among
Online Game Players
LILY SHUI-LIEN CHEN, Ph.D.(C),1 HILL HUNG-JEN TU, Ph.D.,2
and EDWARD SHIH-TSE WANG, Ph.D.3
ABSTRACT
The DFC Intelligence predicts worldwide online game revenues will reach $9.8 billion by
2009, making online gaming a mainstream recreational activity. Understanding online game
player personality traits is therefore important. This study researches the relationship between
personality traits and life satisfaction in online game players. Taipei, Taiwan, is the
study location, with questionnaire surveys conducted in cyber cafe shops. Multiple regression
analysis studies the causal relationship between personality traits and life satisfaction
in online game players. The result shows that neuroticism has significant negative influence
on life satisfaction. Both openness and conscientiousness have significant positive influence
on life satisfaction. Finally, implications for leisure practice and further research are discussed.
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INTRODUCTION
ONLINE GAME GLOBAL OUTPUT VALUE in 2006
reached US$5.2 billion and will reach $9.8 billion
2009, according to the DFC Intelligence forecast.1 The
Taiwan online game population accounts for 40% of
all Internet users, exceeding 3 million according to the
Institute for Information Industry statistics. Over
450,000 users connect to Internet online games in Taiwan
during peak hours, according to online game
dealer figures, making online gaming a mainstream
recreational activity.2 Online game market growth
closely relates to broadband network popularization.
Future broadband globalizations will certainty affect
real life with worldwide online game playing.
Most studies focus on online game manufacturers
and consumer addiction. There is little research
on personality trait and life satisfaction among online
gamers. To compensate the...