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Perdue Farms SWOT Analysis. Perdue Farms Inc. I) Introduction Founded by Arthur
W. Perdue in 1920, Perdue Farms, Inc. has always focused on quality. ...
Perdue Farms Inc. Perdue Farms Perdue is one of America's most trusted
and recognized brand names. Ranked ... Perdue Farms, Inc. has ...
Perdue Farms. Justin Starnes MAR 4803 September 28, 2006 Perdue Farms, Inc.
Perdue Farms, Inc. has been ... service. Perdue Farms Inc. has ...
Perdue Farms. Perdue Farms Perdue is one of America's most trusted and
recognized brand names. Ranked third in sales in the poultry ...
Perdue Farms SWOT. ... My recommendation for Perdue Farms is that if they are going to
compete with other companies, they need to focus on product differentiation. ...
Submitted by justininhifi on November 6, 2006
Category: Business
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Justin Starnes
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MAR 4803
September 28, 2006
Perdue Farms, Inc.
Perdue Farms, Inc. has been a privately held family owned company since 1920. Over the years Perdue has become vertically integrated in order to be more competitive and maintain financial stability. Perdue’s objective is to be the leader in broiler and related poultry products in the industry. They strive to maintain quality and constantly improve efficiency and service. Perdue Farms Inc. has a mission to provide the highest quality poultry and poultry related products to retail and food service customers. They want to be the recognized industry leader in quality and service, providing more than expected from their customers, associates, and owners.
1) Perdue Farms Target Market –consumers who are relatively price-in-sensitive and demand a good quality product.
2) SWOT
a. Competition – 53 integrated chicken broiler companies account for 99% of the ready-to-cook chicken. Among these 53, 20 of the companies make up 80% of production. Concentration has been fastest growing among the Nation’s top four producers which account for 42% of the market share
i. Tyson Foods, Inc., ranked #1, sold 88.25 million pounds of chicken in 1995
ii. Gold Kist, Inc., ranked #2, sold 44 million pounds of chicken in 1995
iii. ConAgra, Inc., ranked #4, sold about 38 million pounds of chicken in 1995
iv. Perdue Farms, Inc., ranked #3, sold about 43 million pounds of chicken in 1995
b. Nature, extent of demand – high
i. The U.S annual per capita consumption of poultry has risen dramatically during the past 40 years from 26.3 pounds to almost 80 pounds in 1990.
ii. Analysts say that the growth is largely the result of consumers moving away from red meat due to health concerns and the industry’s continued development of increased-value products.
c. Stage of product life cycle – maturity
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