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Pensonic To Open Branches In Taiwan

1. INTRODUCTION
Pensonic Holdings Berhad is a Malaysian company from Penang that produces electrical appliances for consumer use. For the time being, approximately 20% of the products are exported to Singapore, Brunei, Thailand, Sri Lanka, India, Indonesia, Philippines, China, Hong Kong, UAE Dubai, Yemen, Egypt, Kuwait, Jordan and Qatar. The remaining of the products is mainly sold in the local market.

Although the company already exports their products to China, there is potential to penetrate Taiwan market also. Taiwan has shown potential growth in their economy and the country will soon overtake United States to become the second biggest microchip supplier this year. This report will look into the potential to export Pensonic products to Taiwan market.

1.1 PENSONIC HOLDINGS BERHAD
The group started with a company named Keat Radio & Electrical Co which is founded by Dato’ Seri Chew Weng Khak In 1976, the company went into import, export and wholesaling of electronic and electrical household appliances such as audio and visual items like portable radio cassette, transistor radios, black and white televisions. The sole proprietor business was subsequently incorporated into a private limited company in 1977 under the name of Keat Radio Co. Sdn Bhd. When Dato' Chew was appointed as the distribution agent of Japanese products, Dato' Chew came to realize the opportunities and threats of solely of dependent on Japanese products. Japanese made products were pricier, therefore become relatively expensive for the locals.
Dato' Chew with his visionary insight, saw the tremendous business opportunities for locally made audio appliances at more affordable prices. Since then, Pensonic Sales & Service Sdn. Bhd. was set up with various branches throughout the country in 1982. As business improved and progressed, the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under...