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Pelican

-Pelikan is well and successful company in manufacturing consumer products such as stationary equipments which is based in Malaysia. Pelican products ranges from writing materials such as pencils, pens, drawing and colouring aids to printing and publishing articles on books such as novels, studying topics and articles relating to knowledge and information’s. In order to look for trading opportunities in Malaysian market, Pelikan need to posses the proper knowledge, information and the necessary understanding of the Malaysian social and economic environments by scanning the marketing environment.  

-There are numerous forces which affects the marketing activities of a firm. One of which is social forces. The social forces of environment include demographic characteristics of population and its values. Changes in these forces can have a dramatic impact on the marketing strategy. Populations accord to selected characteristic such age, gender, ethnicity, income and occupation.

-The population in Malaysia is rising dramatically over the years which include ages of all kind and ethnicity. Since Malaysia is a multicultural country, it has various kinds of races living together in peace and harmony and working together for a better community. According to statistic on the Malaysia population, the largest population is the Malays followed by Chinese, Indian and others. When there is a huge numbers of population and different kinds of ethnicity exist, Pelikan asses the population growth with ethnic diversities and creates its products to suit each types of consumer. Pelikan also manufacture products in large scale to cater the increasing demand of consumer due to vast population growth in Malaysia.

-Pelikan also asses the type of costumers in Malaysia. The range of consumer consists from children to working adults and senior citizen each of which has different types of needs in acquiring the stationary products. Such as children who mostly purchase the colouring...