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Submitted by cta1 on August 27, 2007
Category: Miscellaneous
Words: 2618 | Pages: 11
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SYNOPSIS
P&O Australia, along with numerous other cruise lines, such a Carnival and Royal Caribbean, are taking advantage of the rapid growth rate of the cruise industry. P&O Australia cruise to various destinations around Australia, Asia and the South Pacific. They employee close to 5,000 people and obtain their staff by assessing applications sent to their offices. Other methods of employment used to gain crew, utilised by different cruise lines include the use of online application forms and the use of recruitment agencies. No matter what the method, all have the same aim of attracting staff whose attributes include them being hardworking, enthusiastic, passionate and self motivated, in order to deal with the arduous working conditions present aboard a cruising vessel.
1 INTRODUCTION
This report has been written to explore the cruise industry and its market leaders, as well as the skills and attributes required by those wishing to work in the industry. The various employment opportunities within the Purser's Department of P&O Australia, an Australian cruise company, have been closely researched in order to present an accurate representation of the expertise, qualities and characteristics needed by those employed in that particular department.
This report was researched primarily by accessing the websites of major cruise companies across the world. Other research was carried out by studying several books on the topic of cruise ships and employment, making contact with Cruise Ship Recruitment Agencies and by viewing the marketing brochures of P&O Australia.
2 FINDINGS
2.1 Cruise Industry
2.1.1 Industry Sector
The Cruise Industry is one of the fastest growing tourist industries, with an average growth rate of 8.1% passengers per year. Almost 100 million people have been on a cruise lasting longer than two days since 1980, with over 61% of these people doing so in the last ten...
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