OPPapers.com Essay Index >> Business >> P&Amp;Amp;Amp;G In Singapore
We have many free term papers and essays on P&Amp;Amp;Amp;G In Singapore. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Submitted by mooshu on April 17, 2008
Category: Business
Words: 1646 | Pages: 7
Views: 231
Popularity Rank: 62,348
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Strategic Locations
Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas, Singapore (Moneycontrol.com, 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is easy to have the ships and trucks pick up and deliver the products in as short of time as possible.
The regional headquarters is located in the large business area of downtown. This is a good location because it locates them around local government and other businesses that may make rules and policies that could affect P&G. It also allows them to have the most resources and contacts from the local economy to use in the region.
Entry Modes into P&G Singapore
Relationships have been in place with two main groups in Singapore long before Proctor and Gamble ever decided to build a plant. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering are the two main groups they have been involved with. Since Proctor and Gamble built these relationships before building a plant in Singapore they have thus established a strategic alliance with Singapore. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering have come together with Proctor and Gamble to share resources and complete a project. Proctor and Gamble benefit from setting up a strategic alliance with A*Star by getting the privilege of looking at IMRE’s innovative research (Moneycontrol.com, 2008). In return for this preferential treatment, P&G shares its new innovations with A*Star’s IMRE (Moneycontrol.com, 2008).
P&G also entered into the Singapore manufacturing industry through a Greenfield venture....
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!