P1: Describe How Marketing Techniques Are Used to Market Products in Two Organisations
P1: Describe how marketing techniques are used to market products in two organisations
Tesco:
Growth Strategy
Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets.
The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non-food and telecoms and new markets abroad, initially in Central Europe and Asia, and more recently in the United States.
Tesco has grown from selling beans and biscuits to becoming a major player in almost every area of the retail market. Clothing, furnishings, mobile phones, DVDs, holidays, financial services, legal advice the list of products Tesco now offers seems endless.
The following link below shows how Tesco has grown from 2000 to 2010. Tesco launched their website in 2000 this is one of the growth strategies that Tesco has adopted. They launched the website because they wanted to increase their market share. The website has enabled Tesco to market their products effectively and thus the company has increased its market share and also promote their products. In 2010 Tesco launched their new Zero carbon supermarket due to the fact that now day’s customers are becoming more environmental friendly. So that helped them to get a good reputation and attract more customers within the organisation.
The company is now well on its way to becoming a successful international brand, expanding into Asia by taking over the Lotus supermarket chain in Thailand, where customers can now buy scooters (tescooters) and have them delivered to their homes. http://www.tescoplc.com/plc/about_us/tesco_story/# Oxfam:
In the early 1970 Oxfam began growing very fast, it had its own programming overseas in Africa, Latin America and the Caribbean, and established a network of staff and volunteers
Tesco:
Growth Strategy
Tesco has a well established and reliable strategy for growth, which has allowed them to strengthen their business and drive expansion into new markets.
The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services, non-food and telecoms and new markets abroad, initially in Central Europe and Asia, and more recently in the United States.
Tesco has grown from selling beans and biscuits to becoming a major player in almost every area of the retail market. Clothing, furnishings, mobile phones, DVDs, holidays, financial services, legal advice the list of products Tesco now offers seems endless.
The following link below shows how Tesco has grown from 2000 to 2010. Tesco launched their website in 2000 this is one of the growth strategies that Tesco has adopted. They launched the website because they wanted to increase their market share. The website has enabled Tesco to market their products effectively and thus the company has increased its market share and also promote their products. In 2010 Tesco launched their new Zero carbon supermarket due to the fact that now day’s customers are becoming more environmental friendly. So that helped them to get a good reputation and attract more customers within the organisation.
The company is now well on its way to becoming a successful international brand, expanding into Asia by taking over the Lotus supermarket chain in Thailand, where customers can now buy scooters (tescooters) and have them delivered to their homes. http://www.tescoplc.com/plc/about_us/tesco_story/# Oxfam:
In the early 1970 Oxfam began growing very fast, it had its own programming overseas in Africa, Latin America and the Caribbean, and established a network of staff and volunteers