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Overview Of Management

Overview of Management



Overview of Management: Kudler Fine Food

"Kathy Kudler, was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet repast, she suddenly realized that there was an opportunity for an upscale epicurean food shop in La Jolla. Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within nine months the store was at break-even and was profitable for the year." (UoP, 2007)
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area, California. The company has 3 locations: La Jolla, Del Mar and Encinitas. The stores are stocked with domestic and imported foodstuffs. Divided into the following departments: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat and Seafood; Condiments and Packaged Foods; Cheese's and Specialty Dairy Products.

The Kudler Fine Foods's mission is: "provide our customers the finest in selected foddstuffs, wines, and related needs in an unparalleled consumer environment" (UoP, 2007). The strategic objective is to increase loyalty and profitability of consumers. To archive this goal, the company is working to expand the services (revenue increase), frequent shopper program (revenue increase) and increasing efficiency (cost reduction).
At Kudler Fine Foods, the central administration team is formed by Kathy Kudler as the president since the start in 1998. Kathy is the founder and responsible for the strategic vision and decisions leading the company to a brilliant future. Harvey Stephens is acting as the director of Finance and Accounting. In this role, Harvey is responsible for managing all corporate expenses, assets, liabilities and capital. In the assets space,...