OPPapers.com

Overview Of Game Sotre

GAME (BEDFORD STORE)

LOCATION

ľ The store is located in between H. Samuels (Jewellery store) and Bhs (department store)
ľ Woolworths (can be seen as a major competitor) is located two stores down from Game
ľ Opposite Game is Officers Club (male clothing store)

WINDOW DISPLAYS

ľ Two major windows on either side of the entrance
ľ In each window-2 hanging graphics and a special offer graphic stuck to the windows
ľ Open back displays to allow view of store from the outside
ľ Two towers in each window of stacked boxes of new games released. Placed by each hanging poster
ľ Spot lights above each poster to illuminate

ENTRANCE

ľ Wide doorway for entering and also exiting the store
ľ Dark pink carpet leading into the store and throughout
ƒæ In the door way is a presentation board placed in the middle informing customers of the ¡¥half term offers¡¦ in store

STORE ATMOSPHERE

ƒæ (same criteria as Zahra¡¦s store analysis)
ľ CUSTOMER FLOW: There is no signage to direct customers however the way the store is laid out creates an isle as you walk in-customers then digress neatly in between the fixtures to their desired areas

STORE LAYOUT

ľ Layout and customer flow shown in attached illustration
ľ Displays and layout manipulate the directions of the customers
ľ Prominent focal points highlighting offers and new releases
ƒæ Xbox-green text on black boarder, playstation 2-blue boarder, pc¡¦s-white background with black text, offers/promotion-highlighted with orange

PRODUCTS

ľ Products neatly displayed and in full view
ľ Priced clearly either with a dark pink sticker on product or ticketed on the shelves
ľ Products displayed on shelves or displays
ľ Reduced items clearly marked and highlighted with orange
ľ No products are displayed behind glass

STAFF

ľ There were 4 customer service assistants and a manager
ľ Manager and 1 assistant serving behind the tills
ľ All male workers-Manager 32ish and...