Orientation and Motives of Health Clubs Members in Terms of Psychographic Segmentation Such as Lifestyles Which Are Broken Down Into Activities, Interest and Opinion Statement as Well as the Behavioral Segmentation Such as Usage Rates and Finally ...
Executive Summary
Brief objective
This marketing research report mainly attempts to achieve the following objectives such as to find out the orientation and motives of health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as the behavioral segmentation such as usage rates and finally to gain a better understanding about the Indonesian’s health club industry.
Methodology
In this particular study, 300 respondents were given a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as behavioral segmentation such as usage rates.
Findings
The findings of the present research suggest that the variables of demographic segmentation such as gender and age are closely related to the psychographic segmentation which is described as:
Health clubs members’ agree toward the activities statement. They prefer to be in the health clubs on Saturday night, becoming a member to socialise and they do participate in more than one service organization.
Health clubs members’ agree toward the interest statement. They prefer to dress for comfort, eat healthy food over tasty ones and they do think that all of their families should belong to the gym.
Health clubs members’ strongly agree toward the opinion statement. They believe that maintaining fitness level is the most important thing, the world is overwhelmed with obesity issue and they agree that PE was one of their favorite subjects.
In both gender and age variables, the findings are summarized as:
The age variable does not have significant contributions on activities statement whereas the gender has it.
The age variable has significant contributions on Interest statement whereas the gender does not have it.
The age variable has significant contributions on
Brief objective
This marketing research report mainly attempts to achieve the following objectives such as to find out the orientation and motives of health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as the behavioral segmentation such as usage rates and finally to gain a better understanding about the Indonesian’s health club industry.
Methodology
In this particular study, 300 respondents were given a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities, Interest and Opinion statement as well as behavioral segmentation such as usage rates.
Findings
The findings of the present research suggest that the variables of demographic segmentation such as gender and age are closely related to the psychographic segmentation which is described as:
Health clubs members’ agree toward the activities statement. They prefer to be in the health clubs on Saturday night, becoming a member to socialise and they do participate in more than one service organization.
Health clubs members’ agree toward the interest statement. They prefer to dress for comfort, eat healthy food over tasty ones and they do think that all of their families should belong to the gym.
Health clubs members’ strongly agree toward the opinion statement. They believe that maintaining fitness level is the most important thing, the world is overwhelmed with obesity issue and they agree that PE was one of their favorite subjects.
In both gender and age variables, the findings are summarized as:
The age variable does not have significant contributions on activities statement whereas the gender has it.
The age variable has significant contributions on Interest statement whereas the gender does not have it.
The age variable has significant contributions on