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Submitted by zijjajnr on April 26, 2005
Category: Technology
Words: 1619 | Pages: 7
Views: 489
Popularity Rank: 16,902
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The Process of Innovation The Process of Innovation
MGMT-6960
Innovation in Services
Lally School of Management & Technology
John Maleyeff, Ph.D.
Innovation-2
Stages Stages*
Idea generation
Evaluation
Development
Implementation
* The material in this section is derived from Smart
Things to Know About Innovation & Creativity by
Dennis Sherwood, John Wiley & Sons, ©2001.
“Mind Map” of innovation stages
Innovation-4
Discussion Discussion
• How does innovation differ from other forms of improvement?
Innovation-5
Barriers Barriers
• Idea generation
– often not a major barrier unless organizational “group
think” exists
• Evaluation
– conservative guidelines may result in only “safe”
recommendations
• Development
– requires a formal or informal process with visibility and top
management support
• Implementation
– success/failures should be analyzed critically
Innovation-6
Stage 1 Stage 1- Idea Generation Idea Generation
• The necessary ability can be learned
– effectiveness does NOT require a “gift” for creativity
IDEA GENERATION PRACTICE
PRACTICE ENJOYMENT
Innovation-7
Exercise Exercise
Which is the odd word out?
NOLI TERIG GROMNLE NELFEI ACT
Innovation-8
Discussion Discussion
Innovation-9
Idea Generation Theory Idea Generation Theory
“The essence of creativity is the discovery of a
new pattern of elements that already exist.”
Dennis Sherwood
“[The creative act] does not create something out of
nothing; it uncovers, selects, re-shuffles, combines,
synthesizes already existing facts, ideas, faculties, skills.”
Arthur Koestler
The Act of Creation
Innovation-10
Idea Generation Process Idea Generation...
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