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Organisational Behaviour

STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY.

Introduction:
On 8th May 1886, a local pharmacist in Atlanta, Georgia (USA) by the name of Dr. John Stith Pemberton produced the syrup for Coca-Cola, which was sampled and pronounced "excellent". Dr. Pemberton's partner and bookkeeper, Frank M. Robinson named the product after two of its ingredients; Coca leaves and Kola nuts. Considering that the 2 C's would look good in advertising he suggested the name ‘Coca-cola' which is now a famous trademark all over the world and Atlanta, the company's corporate headquarters. Heritage - The chronicle of Coca-cola http://www.2coca-cola.com
It has now turned into 4th world's largest manufacturer, marketer and distributor of non-alcoholic beverages and an icon of globalisation. The Globalist, Wed, April 2004.

1. Distinction between the key factors within the organisational environment:
The key factors within the coca-cola organisational environment can be well explained first by analysing the organisation's Macro-environment through PEST analysis.

Political/legal factors:
These can include changes in government laws and regulations. The extent to which a host nation's political/legal system promotes or inhibits direct foreign investment in its local economy dramatically influences international channel environments. Seymour & Blair (2001)
Nations with a historical basis for distrusting foreign corporations often initiate efforts to restrict or curtail their involvement through regulations; For example, in the 1970's, India required Coca-Cola to share its secret formula with the local subsidiary so as to continue doing business there. Coca-Cola refused and halted operations in India for almost 16years.

Also the ability to penetrate developing and emerging markets depends on economic and political conditions and their ability to gain strategic alliances with local bottlers and make basic improvements to production facilities, distribution networks, sales...