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    Oppurtunity Analysis Information Systems Business Rationale Shore Technologies' focus will primarily be on small to medium sized businesses. That being said, on

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Oppurtunity Analysis Information Systems

Submitted by tb61745 on March 11, 2008

Category: Technology
Words: 1413 | Pages: 6
Views: 154
Popularity Rank: 86,104
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Business Rationale
Shore Technologies' focus will primarily be on small to medium sized businesses. That being said, on the Eastern Shore of Maryland this particular market segment has been growing steadily for more then a decade and is in need of a solution to the technological issues associated with many growing businesses. The use of computers and other technological tools has become a necessity for any business to perform its daily functions in an effective and efficient manner. Many potential customers are not familiar with the tools available to help them succeed in business. Shore Technologies will analyze and design a custom technological solution so that business owners can spend more time running their business and less time concerned with technological issues. Now is a good time to launch an enterprise in this industry because the market has been continually growing, the barriers to entry are low and the industry is still in the growth stage of development.
Customers
The main focus of Shore Technologies will be small to medium sized businesses wishing to utilize technological resources to make their businesses more efficient and effective. On the Eastern Shore, which is comprised of Virginia, Maryland and Delaware, there has been a sustained growth in the population and to match this growth new business have emerged. Many of the emerging businesses consist of startups and many of the owners of these startups lack experience in the use of technology and how it can be applied to their day to day business practices. Since the majority of emerging businesses are appearing close to already developed cities and towns they will be the target market. Cities such as Salisbury, Berlin, Ocean City/Pines, Easton, and the Dover area are key points of interest for business growth on the Eastern Shore. The ideal customer would own a business which employed fifty to two hundred people. This number represents a few key factors...

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