Operations Management Tata Motors
BSM311-Operations Management Submission 7th January 2013
Arif Tigadi 1109988
Operations Management Strategy of Tata Motors
Word count : 5051
1
BSM311-Operations Management Submission 7th January 2013
Arif Tigadi 1109988
Executive summary: This report discusses the Operation management of India’s leading and the largest automobile manufacturer “Tata Motors”. In today’s business environment Operations management plays an important role in deciding the success of the company .Operations management uses the input resources to produce output to fulfil the market requirement. This report discusses the operation strategy adopted by Tata motors used in the manufacturing of its vehicles in India and its strong value chain which has led to the innovation of new developments, one of which is world’s cheapest car “Tata Nano”. After continuous improvement in their operations today, Tata motors are rapidly increasing their footprints globally. With the recent acquisition of two iconic brands Land Rover and Jaguar by Ford motors the company has entered into high end luxury segment. The automobile industries in the world adopts either a low cost strategy or a High cost strategy , but Tata motors have been involved in both the strategies , while “Tata Nano” the world’s cheapest car meets the demand of common man the acquisition of Jaguar and Land rover shows us that Tata motors is targeting high end consumers. If Tata motors are successful in this operational strategy they will have a high margin and high volume revenue which will diminish each other’s risk. The valuable theories and models such as Transformation model, Four V‘s ,Value chain analysis and Michael Porters diamond model will show the strength and weakness of operations management adopted by Tata motors and will give the detail understanding of the insight of the value added by each activity to get the required output.
2
BSM311-Operations Management Submission 7th January 2013
Arif
Arif Tigadi 1109988
Operations Management Strategy of Tata Motors
Word count : 5051
1
BSM311-Operations Management Submission 7th January 2013
Arif Tigadi 1109988
Executive summary: This report discusses the Operation management of India’s leading and the largest automobile manufacturer “Tata Motors”. In today’s business environment Operations management plays an important role in deciding the success of the company .Operations management uses the input resources to produce output to fulfil the market requirement. This report discusses the operation strategy adopted by Tata motors used in the manufacturing of its vehicles in India and its strong value chain which has led to the innovation of new developments, one of which is world’s cheapest car “Tata Nano”. After continuous improvement in their operations today, Tata motors are rapidly increasing their footprints globally. With the recent acquisition of two iconic brands Land Rover and Jaguar by Ford motors the company has entered into high end luxury segment. The automobile industries in the world adopts either a low cost strategy or a High cost strategy , but Tata motors have been involved in both the strategies , while “Tata Nano” the world’s cheapest car meets the demand of common man the acquisition of Jaguar and Land rover shows us that Tata motors is targeting high end consumers. If Tata motors are successful in this operational strategy they will have a high margin and high volume revenue which will diminish each other’s risk. The valuable theories and models such as Transformation model, Four V‘s ,Value chain analysis and Michael Porters diamond model will show the strength and weakness of operations management adopted by Tata motors and will give the detail understanding of the insight of the value added by each activity to get the required output.
2
BSM311-Operations Management Submission 7th January 2013
Arif