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Operations Management: Kudler Foods

Submitted by kingjeep on April 28, 2008

Category: Business
Words: 1495 | Pages: 6
Views: 210
Popularity Rank: 56,287
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Running head: Operations Management: Kudler Foods

Operations Management: Kudler Foods
University of Phoenix


Abstract
Kudler Fine Foods is leading the way in the local gourmet food market; pairing food with good experiences has proven success. In order to add to this success, Kudler is adding organic produce from local growers. Fully developing this opportunity will include updating the marketing process as well as updating the current purchasing process by fully utilizing the purchasing manager in order to streamline the supply chain. This streamline process will include Kaizen ideas as well as a just-in-time inventory supplied directly from the field. Doing will increase the overall value of Kudler to the market in which they operate.

Operations Management
Buy organic! That seems to be the mantra of the day and a growing trend. The benefits of organic foods have been studied by the US Department of Agriculture and the US food and Drug Administration. These studies have shown that organic foods contain on average 30% more anti-oxidants than conventionally grown food (Hancock 2007). The benefits of choosing organic foods have caught on and Kudler Find Foods does not plan on letting those benefits pass them by. In order to make the most of the organic market, Kudler will need to look at their marketing plan or processes and purchasing process, identify weaknesses in their supply chain and implement new quality controls in order to see success.
Business Processes at Kudler
Kudler Fine Foods has seen success. They have expanded from one location to three. They have shown growth in each market as well as gained customer loyalty. They have developed a strong marketing plan set at identifying their company with the issues of self-actualization in Maslow’s Hierarchy of Needs by offering value added services like cooking classes with celebrity chefs, frequent...

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