Operation Managemant
PGBM03 OPERATIONS MANAGEMENT
Module Guide & Study Material Pack
Module Leader: Dr Tie Xu
SUNDERLAND BUSINESS SCHOOL
PGBM03 OPERATIONS MANAGEMENT
Welcome to PGBM03 Operations Management
This module is designed to give an introduction to that part of the organization which is responsible for creating and delivering its products and services. Organizations only continue to exist if they meet their customers’ requirements. Whilst “Marketing” has the role of identifying these requirements, “Operations” ensures that the product or service is created and delivered in the most competitive form. With competition becoming increasingly intense on an international scale, the pressures are greater to reduce costs, to improve quality and to respond quickly to the market, and individual customer demands. Companies can only satisfy these needs through their operational activities. The product is the visible manifestation of the organization, by which it is ultimately judged. Operations Management is therefore a core activity of any organization; an understanding of it is of the greatest importance. The intention of the module is to emphasize the strategic importance of Operations Management and how it relates to the other functions of the organization, especially Marketing. Interest in Operations Management has never been greater, as pressure builds on organizations to meet not only rigorous quality standards but also to operate within severe cost constraints. In manufacturing this has been felt for several years as companies fought against international competition. Now the service sector and in particular the public service sector are being subjected to the same rigorous scrutiny. Even manufacturing companies need to differentiate themselves from their competitors by the service which they associate with their products. It is for this reason that we have developed a Service Operations Management module available as an option in the second semester of the MBA
Module Guide & Study Material Pack
Module Leader: Dr Tie Xu
SUNDERLAND BUSINESS SCHOOL
PGBM03 OPERATIONS MANAGEMENT
Welcome to PGBM03 Operations Management
This module is designed to give an introduction to that part of the organization which is responsible for creating and delivering its products and services. Organizations only continue to exist if they meet their customers’ requirements. Whilst “Marketing” has the role of identifying these requirements, “Operations” ensures that the product or service is created and delivered in the most competitive form. With competition becoming increasingly intense on an international scale, the pressures are greater to reduce costs, to improve quality and to respond quickly to the market, and individual customer demands. Companies can only satisfy these needs through their operational activities. The product is the visible manifestation of the organization, by which it is ultimately judged. Operations Management is therefore a core activity of any organization; an understanding of it is of the greatest importance. The intention of the module is to emphasize the strategic importance of Operations Management and how it relates to the other functions of the organization, especially Marketing. Interest in Operations Management has never been greater, as pressure builds on organizations to meet not only rigorous quality standards but also to operate within severe cost constraints. In manufacturing this has been felt for several years as companies fought against international competition. Now the service sector and in particular the public service sector are being subjected to the same rigorous scrutiny. Even manufacturing companies need to differentiate themselves from their competitors by the service which they associate with their products. It is for this reason that we have developed a Service Operations Management module available as an option in the second semester of the MBA
References: - 10 to 20 • Appendix – not included in word count Use Turnitin and submit Turnitin report with your hard copy of assignment. Typical distribution of word count would be; 500 words Introduction 2000 Main body analysis 500 Conclusion and Recommendations 9