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online travel agency supply chain. Travel Agency Supply ... Second, we will describe
the supply chain for online travel agency. And finally, we ...
... plans through a brick-and-mortar travel agency, you're ... agent" to turn to for travel
information and ... Online Travel Agencies, Retrieved on February 5, 2007, from ...
... the typical brick and mortar travel agency with a ... this paper will explain supply
chain modifications necessary ... competition from the large online retailers less ...
... “Leaders among online agencies, like ... However, the providers now threaten the travel
agency’s position in the supply chain because of direct sales. ...
... is concerned with the travel agency designing and co ... A resource-based, supply chain
perspective’, Database for ... Zellner, W. (2002) ‘Online travel takes wing ...
Submitted by james2112 on April 21, 2006
Category: Business
Words: 1602 | Pages: 7
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Travel Agency Supply Chain
Travel Agency Supply Chain
With eCommerce technology rapidly improving and the number of people using the Internet increasing everyday, “brick and mortar” travel agencies are turning to non-traditional methods when developing their supply chain. Over the past 10 years the supply chain of the travel agency has evolved tremendously in order to incorporate the use of websites to promote online sales. In the following paper we will first describe the supply chain for a traditional “brick and mortar” travel agency. Second, we will describe the supply chain for online travel agency. And finally, we will describe the differences in the supply chain from a traditional “brick mortar” travel agency to an online travel agency.
Brick and Mortar Travel Agency Supply Chain
The supply chain for a standard “brick and mortar” travel agency is quite simple. The American Heritage Dictionary of the English Language, Fourth Edition (2006) defines a travel agency as “a business that attends to the details of transportation, itinerary, and accommodations for travelers.” The travel agency business goes as far back as the mid-19th Century. Abreu Tours (2006), which was “established in the city of the Porto in the year of 1840” and is still in business today, claims to be “the world’s oldest travel agency.” According to Encyclopedia Americana (2006), “Cook, Thomas (1808-1892),” was an “English travel agent who originated the idea of a travel agency,” although his type of business may be more aptly considered a tour operator than a travel agency. Encyclopedia Americana further states that Thomas Cook’s “son, John Mason Cook (1834–1899), specialized in promotion of the firm\'s American interests and did much to establish Thomas Cook & Son as a worldwide agency.”
The typical supply chain for a “brick and mortar” travel agency starts at the airline, hotel, car...
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