Preview

Online Publishing

Powerful Essays
Open Document
Open Document
1730 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Online Publishing
Introduction

This assignment will give you an insight of online publications and online content. Online publicatons are defined as contents which are not offered in a physical way but in the internet. This definition entails for instance how far the internet (datacontent) supersedes traditional objects. Examples for main type products are e-Books, e-Magazines, Newsletter, Weblogs, Databases and Websites. Consequently, we tried to find out how many people adopt the medium internet and use rather e-Publications than conventional ones and how much money are they willing to spend for them ultimately. We also want to answer the question, how the internet influence the publishing industry. What kind of new opportunities are there for both consumer (reader) and provider?

Expenditure for e-Books

This graphic illustrates how much money consumer have spent for e-Books from year 2009 until 2012 and how does it probably look like in future in several regions in the world. You can see that Latin America does not spend any money for e-Books since they are not technically developed yet. People in Western Europe for instance did not spend any money in 2009. But since 2009, they began to consume e-Books and spent more money for that continously. According to this graphic, they will spend 2,500 US$ millions in 2016. In Asia it looks similary: In 2009, they already spent round about 1,250 US$ millions for electronic books. But in 2016, the expenditure will be twice. In 2012, they already spent more money than in Western Europe. The most of money, people spend in North America. They started in 2009 with approximately 1,000 US$ millions. Nowadays, they spend round about 5,000 US$ millions and in 2016 it will be presumably more than 10,000 US$ millions which is four times as big as they will spend in Asia and Western Europe at the same time. In comparision, we determined that people from North America probably accept the change from convetional books to innovative

You May Also Find These Documents Helpful

  • Satisfactory Essays

    With technological evolution of digital media, eBooks and an abrupt rise in tech savvy readers there had been a dire need to understand change in consumer need and fulfil the growing gap. With the failure of its NOOK e-reader, declining tradition hardcover readers and constant pressure by competitor such as Amazon, it is no wonder why it is so difficult for them to compete. Apparently Barnes & Noble's present strategy is not working and is bringing…

    • 160 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Describe and analyze the varied economic, social and cultural aspects of making information available in electronic format…

    • 4452 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    She is unsure whether purchasing an e-reader would conflict with her morals surrounding consumerism. Struggling with weighing the merits of making her high-tech purchase against her aversion to purchasing too many electronic devices, she shares her feeling that “the more electronics we buy, the more burdened we feel by them” (1). She seems to feel a bit silly but the thing is, she really wants one. Not to be controlled by simple desires, Heimbuch needs to get to the root of why she is compelled to make the purchase. She is drawn to the ideas of reducing clutter, traveling without being burdened by heavy books and living a minimalist lifestyle. In contrast, she points out that e-readers make it dangerously simple to make impulse purchases, and that the digital medium can reduce the emotional value of owning a book. Looking at the larger debate over the benefits and drawbacks of e-readers, we see that on one hand, there are those who believe a digital screen will never replace the nostalgia that comes from holding a genuine ink-on-paper book. On the other hand, we see those that take a minimalist approach and view an e-reader as a great way to reduce the amount of extra stuff in their lives. Others still, maintain that we should simply take a realistic approach and embrace the new technology rather than try to fight it. Heimbuch takes all of these opinions to heart before ultimately deciding to make the…

    • 1784 Words
    • 8 Pages
    Better Essays
  • Better Essays

    One of the most popular leisure activities in the world is reading. The reading industry is a multi-billion dollar industry, and Barnes & Noble is no small player. Primarily a retail business, New York-based Barnes & Noble has cemented themselves as a pillar of strength in the industry by operating over 1300 retail stores in the United States. More recently, they have entered the technology field as the reading industry moved more towards digital media. Currently, Barnes & Noble provides retail services on over 600 college campuses, and operates one of the world’s largest e-commerce web sites. With their entry into digital media, Barnes & Noble has expanded its profitability by selling digital e-books to its customers, as well as traditional paperback, hard cover, textbooks, reference, fiction, and all other types of print media. Barnes & Noble remains one of the literary industry’s top firms, and looks to continue this performance long into the digital age.…

    • 1656 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Analytically describing digital technology, he says it has enabled a third and broader category of media. Apart form one-way public (broadcast) media like movies and two-way private (communication) media such as the telephone, civilization now has two-way media operating from private- to public- scale. The author insightfully describes digital as bridging broadcast media and communication media, enabling public to private information movement and vice-versa. Shirley then describes the new media as involving significant economic change. Because no one owns the Internet infrastructure, the Internet is just a set of agreements that bound data movement. With its contents easily accessible to all and the costs low, the Internet has enabled much social and creative behavior, says the…

    • 646 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Cvs - Web Strategy

    • 1551 Words
    • 7 Pages

    of books and CD’s, two sectors that had flourished on the web” (Shah, 1999, p.1). Everyday…

    • 1551 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The internet and today’s forever changing technology have forced newspapers and publishing companies to revamp their business models. Newspaper and book publishers are changing their business models to those that create innovation outside of their core products. Prior to…

    • 651 Words
    • 3 Pages
    Good Essays
  • Good Essays

    With the ever increasing need to be informed of current news and the popularity of newspapers, the internet has become a better resource for satisfying such a need. Though the printed form of newspapers are becoming less popular, its availability online has been prosperously increasing throughout the years. Today, the printed mass media are declining but methods and the spread of news have never been so popular. Newspapers are not dead, they’re simply undergoing disruptive transition (1). Such transition is to converge with the internet to keep pace with the changes in society.…

    • 655 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The Huffington Post

    • 1362 Words
    • 6 Pages

    This paper discusses the growing success of The Huffington Post. The online publisher has become a prominent online news source over the years and this paper examines the success, while relating The Huffington Post’s strategy to common marketing analysis tools such as the Porter Five Force Analysis, as well as discussing four different revenue models for online publishers.…

    • 1362 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    New York Times Paywall Case

    • 2734 Words
    • 11 Pages

    The newspaper industry in the United States is in major need of a transformation. Over the past decade, circulation numbers have been declining for weekday and weekend editions according to the Newspaper Association of America [Exhibit 5]. The accessibility and popularity of the internet is changing the way the world consumes media. The transition from print to digital has provided a challenge for media companies, with The New York Times being no exception. Revenue streams from print newspapers are mainly based on advertising revenue [75% Total: 42% retail, 25% classified, 8% national – Table A]. However, with readership moving to online consumption, a gap is present between past and present advertising revenues. For one the new medium is more economical while also being more customizable for various target markets of consumers, such as those reading the headlines or the sports page. In addition, retail companies, such as car manufacturers, are more likely to use their own websites as a vehicle and classifieds are more likely to be posted on various free websites such as…

    • 2734 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    E-reader market evolution started in late 2007 when Amazon releases its e-reader device named Kindle (RTT, 2010). Kindle is a mobile reading device connects to Amazon library through 3G network to download books, magazines, newspapers, personal documents. Kindle will then display those papers electronically to its black and white screen (RTT, 2010). In this paper we will cover the market equilibrating process of e-reader devices and how Amazon adjusts its price to increase revenue.…

    • 699 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Menards E-Business Plan

    • 3789 Words
    • 16 Pages

    Laudon, K. & Traver, C. (2010) Online content and media. E commerce. Busines. technology. society (p. 780) New Jersey: Prentice Hall…

    • 3789 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Amazon

    • 902 Words
    • 3 Pages

    1) The CEO of Amazon.com, Jeff Bezos, effectively employed both intuitive and systematic thinking when he developed the Kindle for sale. Through Bezos’s creative idea in the Kindle, one can see that he makes decisions that seem to be based off of intuitive thinking. With this approach, people make decisions according to their past experiences and gut feelings, as opposed to analyzing all of the facts. Bezos took a risk in the creation of the Kindle going off of his gut feelings that it would be a successful idea. From previous experiences, he knew that “music and video have been digitalized for a long time, and short-form reading has been digitized, beginning with the early Web. But long-form reading really hasn’t”. The company needed a push to rise above their competitor, Apple, and Bezos was able to provide a creative idea that he thought would work based off of things he has experienced. Fortunately for Amazon, his intuitive idea was a success and “Amazon now sells more Kindle books than paperback books”.…

    • 902 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The internet has affected newspapers and book publishers in various ways. More so in the past, the internet has had more of a negative effect on newspaper and book publishers. In regards to advertising and people actually reading handheld newspapers and books, there has been a recent decline. But in regards to online news sites and people reading with handheld devices such as an iPad or Kindle, it has increased and grown tremendously.…

    • 1085 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Amazon Success Story

    • 2002 Words
    • 9 Pages

    E- commerce in the past decade has emerged as a growing platform for selling and buying of products and services on the Internet. During times of financial crunch throughout the world recently there was an immense effect on the growth and success of the electronic alternatives like Amazon (Solomon et al, 4th ed, Consumer Behavior: A European Perspective pp.73-74). Therefore, in this report I consider the leader in e-retailing Amazon.com, Inc. (Amazon.com). So if for example Amazon’s 66 million customers lived in the same country, then it would have been the 19th largest country in the world in terms of population, with more citizens than every European country except Germany (http://www.wikinvest.com/stock/Amazon.com_(AMZN)). The company started its expansion in the 90s to offer the "Earth's Biggest Selection" of books, apparel, electronics products and home improvement products through its online website, www.amazon.com to consumers, sellers as well as developers (http://www.referenceforbusiness.com/history2/35/Amazon-com-Inc.html).…

    • 2002 Words
    • 9 Pages
    Powerful Essays