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US Online Poker. Online Poker in the United States My paper this semester will focus
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... (Badger) So, as long as online poker players do not participate in owning a share
of the house ... Works Cited Badger, Steve. Is online poker legal? 15 Apr. 2005 . ...
Submitted by ddallinger on June 12, 2008
Category: Social Issues
Words: 2959 | Pages: 12
Views: 43
Popularity Rank: 113,304
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1. Introduction
Today, millions of people around the world play online and offline poker. Especially online poker has become an increasingly popular form of gambling. An estimated 1,700 gambling websites have emerged in the world wide web.
Due to the high number of poker platform providers, the online poker industry has become an extensively competitive arena. Established companies have to make major efforts in order to maintain their customer base and to acquire new clients. Offline poker players constitute an increasingly interesting target group for online poker providers. “If someone plays offline, why shouldn’t she or he play online” is the basic suggestion. However, there are various reasons why offline poker players are reluctant to play online for money. Therefore, it is crucial for every company to gain insights into the reasons which keep potential customers from playing online in order to improve their offer and, thereby, attract new customers.
1.1. Problem Statement
Due to the fact that many countries are taking a variety of approaches to regulate internet gambling, online gambling providers are facing a difficult time. Additionally, the phenomena of the increasing number of dubious providers trying to enter the booming market segment, is starting to cast a poor light on the whole industry. This leads to uncertainty and apprehension among the consumers of these particular internet services. These factors, combined with the above-mentioned increased competitiveness within the online poker industry, are the major challenges PartyGaming faces. In order to stay competitive, the online poker platforms should try to attract a maximum number of offline poker players to use their poker websites. Therefore, insights into the reasons that keep offline players from gambling online are needed in order to attract them to the online poker platform. Especially in the area of online poker for money, a high profit...
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