OPPapers.com Essay Index >> Miscellaneous >> Ole Ole
We have many free term papers and essays on Ole Ole. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Ole Ole. AREGULATION OF PRESCRIPTION MEDICINE ADVERTISING IN THE UNITED
STATES AND NEW ZEALAND: A CONSUMER PERSPECTIVE Janet Hoek ...
Ole Mac. I live close to a town called, Hot Coffee, down by the Mississippi River
with my family on a small farm. ... His job is feeding the mule Ole Mac. ...
... Another conflict was Nick Adams when he goes to see Ole Andreson, the person that
is supposed to be killed, he learns that Ole does not care that he is being ...
... The simplest way is to click on the OLE DB(ADO) tree item in Figure 3. Clicking
on OLE DB(ADO) item launches OLE DB Provider dialog where you can select a data ...
... Morderne tilkjennegir så for de tilstedeværende at de er der for å drepe en
bokser (Ole) som har besøkt stedet ved tidligere anledninger. ...
Submitted by burrosalamanca on March 14, 2006
Category: Miscellaneous
Words: 6958 | Pages: 28
Views: 226
Popularity Rank: 45,592
Average Member Grade: N/A (Add a Comment / Grade this Paper)
AREGULATION OF PRESCRIPTION MEDICINE ADVERTISING IN THE UNITED STATES AND NEW ZEALAND: A CONSUMER PERSPECTIVE
Janet Hoek and Philip Gendall
Department of Marketing, Massey University, Palmerston North, New Zealand
WAPOR Conference, Phoenix, Arizona, 11-13 May, 2004
Abstract
Only two countries, New Zealand and the United States, allow direct-to-consumer advertising of prescription medicines (DTCA). The purpose of our research was to examine New Zealand consumers’ views of different DTCA regulatory options and to draw some comparisons between New Zealanders’ views on DTCA and those of their counterparts in the USA. A mail survey of 800 New Zealanders resulted in a processing sample of 418 cases and a response rate of 62%. The questionnaire examined advertising regulation, and provided respondents with detailed and balanced information about the New Zealand self-regulatory DTCA system. Respondents were then asked to review four options, ranging from continuation of the status quo, through to a ban on DTCA and its replacement with a free and independent health information service.
Despite the criticisms levelled at DTCA, members of the New Zealand public support its retention in a more strictly regulated format. Only around 20% favour banning it completely, and a slightly lower proportion support retention of the status quo. This suggests that New Zealand consumers do not share many of the concerns about DTCA raised on their behalf. Analysis of a series of forced choice attitude questions provides background to New Zealand consumers’ opinions and suggests several regulatory initiatives that are required to ensure DTCA meets consumers’ information needs. Comparison of our results with analogous US data sourced from the regular Prevention magazine surveys indicates that New Zealand regulators could benefit from studying American consumers’ opinions of DTCA, and vice...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!