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Non Stinking Wear. New Product Launch "Bio wear" ?The Non stinking garments'
Submitted by- Arvind Kumar Roll No- 008 Ashish Bansal ...
... diseases, making themselves old before their time, and stinking the place ... So is being
a non-smoker ... visit to the dentist, when the anaesthetic starts to wear off ...
... the girls at the bar, who wear badges that ... scheme of social stability: "It's a stinking
world because ... t comprehend the ways in which non-intellectual impulses ...
Submitted by arvindkumar on March 9, 2008
Category: Technology
Words: 2879 | Pages: 12
Views: 100
Popularity Rank: 94,758
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New Product Launch
"Bio wear" The Non stinking garments'
Submitted by-
Arvind Kumar Roll No- 008
Ashish Bansal Roll No- 009
Rahul Goyal Roll No- 036
Acknowledgement
We extend our heartfelt gratitude to Dr. Suresh C. Ghai without whose guidance and support we would not have completed the project. It was only due to his efforts and support that gave us the direction to proceed on with the product launch and complete it within the stipulated time frame.
We would also like to thank Prof Isac Jacob, who gave us the essential guidance to complete this project.
Finally, we would like to thank all our class mates and colleagues who have contributed to us completing the project in whatever way possible. Without the constant egging on of them, we would have got nowhere.
Content Page No.
Introduction 4
Industry overview 5
Marketing survey, result analysis 5
Customer analysis 13
Competitor analysis 13
SWOT analysis 15
Issues 16
Objectives 16
Marketing strategies 18
Action plan 22
Contingency plan 23
P&L projection 24
Survey Questionnaire 27
EXECUTIVE SUMMARY
We are launching fabrics that one can wear several days in a row without getting stunk. There are clothing, underwear, socks and shoes promise to take the stink out of fitness. The stink-control clothes are designed so that you can wear them without having laundered them right after using them even if it is soaked in sweat.
These work on HVAC (heating, ventilation and air conditioning) phenomenon, stymie the stink by eliminating most of the bacteria.
We are...
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