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Nokia Analysis Introduction: "Nokia - Connecting People": this slogan is known all over the world. In 2006 Nokia employs 68,041 people in 120 countries. Currently
Nokia For this project I have been instructed to come up with a marketing strategy for an existing company/product I have chosen to do Nokia communications, particularly
nokia marketing mix Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic The product, which I have chosen for this assignment, is the mobile phone Nokia
Nokia Corporation 1) Overview of Nokia Corporation In 1967, three Finnish companies merged to form the Nokia Corporation; entering the telecommunications market
Submitted by lamson on November 10, 2005
Category: Business
Words: 1064 | Pages: 5
Views: 571
Popularity Rank: 19,250
Average Member Grade: F (Add a Comment / Grade this Paper)
Hien Tran
BA 4305-001
9/27/05
NOKIA- The Creation of New Markets
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
In 1990, Nokia Mobile Phones (NMP) was the smallest of the five business divisions of Nokia, with annual sales of $500 million and 3,051 employees. Jorma Olilla, the new president of NMP, in the same year led the division to become the world's second largest manufacturer of mobile telephones after Motorola in just a year and half later. Motorola and NEC, the close third competitor, were the dominant players with a combined 33 percent global market share, compared with NMP's share of 13 percent. During this period, the main customers of mobile phones were business users who could afford the high prices. The everyday consumers were not overly attracted by these high prices and limited functional phones. Despite these limitations, the cellular market was growing rapidly, which brought more Asian producers into the competition. To make the matter worse, there was much proprietary technology and equipment required for analog standards around the globe. The emergence of digital technology provided a hope for a uniform communication standard. As a result, NMP had to make a difficult decision...
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Listen man, May 25, 2008
Grader: durrrr, Grade: F
You sucked at writing this essay. I hope you failed.