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How successfully does Nokia advance its products and what should be its strategy in the future: A Research Project of Branding
Tutor: Megan Moore
Pei-Sui Sung (Betty Sung)
Sarakorn Roongruengmanirut (M Roongruengmanirut)
Date: 20 November 2002
 
TABLE OF CONTENTS
 
EXECUTIVE SUMMARY
1         INTRODUCTION
1.1        COMPANY HISTORY
1.2        NOKIA’S CHANGE IN FOCUS BETWEEN 1988 AND 2000
1.3        PEST ANALYSIS
2         RESEARCH ANALYSIS
2.1        SWOT ANALYSIS
2.2        ENVIRONMENT POLICY AND TECHNOLOGY DEVELOPMENT IN THE FUTURE
3         CONCLUSION 
4         RECOMMENDATION
5         REFERENCES
5.1        BOOK
5.2        PERIODICAL
5.3        WEBSITE
6         APPENDICES
 
Executive Summary
 
This report analyses the impact of external an internal influences on the business strategies of Nokia Corporation, evaluats the factors, modifers of Nokia’s advancement, and also considers the environment policies, and technology development in the future.
 
Analyzing current business situation shows that Nokia needs to:
 
ν          Differentiate its products capability between old and new category.
ν          Enhance its products with computer IT compatible, focusing on new technology users.
ν          Maintain its price reasonably.
ν          Follow, practice and promote its environment policies.
 
The purpose of this report is to evaluate how successfully does Nokia advance its products. Due to the modern trends of social development, whether Nokia’s environment policy is accurately operated or not will be related to improve its reputation. In addition, the grow of mobile terminals leads Nokia to modify its changes, therefore, Nokia has to develop new technology to approach to a new market, which combine with PC market not only...