OPPapers.com Essay Index >> Business >> Nokia
We have many free term papers and essays on Nokia. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
History of Nokia. ... Due to the European industrialization and the growing consumption
of paper and cardboard Nokia soon became successful. ...
nokia mission. ... Acting responsibly is one of the cornerstones of Nokia's competitiveness
and it has shaped our company culture into what it is today. ...
NOKIA MOBILE PHONES. NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES
Nokia was founded in 1865 in Nokia Finland as a timber and paper company. ...
Nokia corporation. One of the larges communication manufacturer company is Nokia
Corporations. ... Nokia shares were first listed on the Helsinki exchange in 1915. ...
Nokia Brand Marketing. ... Why was it effective? Could others learn from that? Nokia
has done a really great job with relationship to marketing. ...
Submitted by chitrasgr on May 20, 2008
Category: Business
Words: 558 | Pages: 3
Views: 96
Popularity Rank: 97,348
Average Member Grade: N/A (Add a Comment / Grade this Paper)
STRENGTHS
-Is a dominant player in the smartphone market via its majority ownership of Symbian and its propritary Series 60 user interface which are projected to represent majority of the 100M smartphones sold in the next 4 years.
- 33% market share still the largest cell phone vendor by far, with double the market share of nearest competitr
- Size should enable Nokia to amortize R&D costs and to get cost advantages
- Brand position: probably one of the top 20 brands in the world
WEAKNESSES
- The Ngage is considered a flop
- Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry.
- Slow to adopt new ways of thinking: a good example are clamshell phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model.
OPPORTUNTIIES
- Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge
- New growth markets where cell phone adoption still has room to go, including India and other countries.
- Leverage its infrastructure business to get preference and a stronger position with carriers
THREATS
- Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others.
- Asian OEMs who are entering the market very agressively (TCL, nGo Bird)
- ODMs (HTC and others) enabling carriers to leverage their customer power bypassing the handset vendor. Operators want to lessen their dependency on handset vendors and the dominance of Nokia. Orange, O2, and many other operators globally are selling their own brand of phones.
Datamonitor's Nokia Corporation Company Profile is the essential source for top-level company data and information. The report examines the companys key business structure and operations, history and...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!