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nike. CASE 39 Nike, Inc. 1. Evaluate the competitive position of Nike. According
to Nike, Inc. ... Reebok is the challenger of Nike in the market. ...
nike. Nike, Inc's dominance in sports apparel commenced as Phil Knight
achieved his MBA at Stanford in the late 1960's. During a ...
nike. Nike Welche strategischen Entscheidungen sind typisch für die verschiedenen
Phasen des Marketings? Was unterscheidet Nike von seinen Konkurrenten? ...
Nike case study. "Nike is criticized for using sweatshops in countries
like Indonesia and Mexico. The company has been subject to ...
Nike. Nike. The Positioning statement of Nike is “For serious athletes, Nike gives
confidence that provides the perfect shoe for every sport”. ...
Submitted by sugar12 on May 18, 2005
Category: Miscellaneous
Words: 1100 | Pages: 5
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Nike History
Phil Knight, a graduate from Stanford University along side a former head coach Bill Bowerman, together formed Nike. 1964 they came together to form Blue Ribbon Sports. In 1971 they earned there "SWOOSH" and the first NIKE brand was introduced. Shortly after in 1978 Blue Ribbon became Nike for good and since then they have been dominating the shoe apparel industry. Shortly after Blue Ribbon became Nike, Nikes concentration in casual shoes in the 1980's caused them to missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management Nike was in the hole for a few more years which allowed Reebok to stay on top. Phil Knight reestablished and repositioned Nike management. In 1988 Nike purchased Cole Haan for $64 million which allowed them to increase casual footwear sales by 16%, they also purchased the accessories company in 1990. Nike even expanded by opening their own retail store "Nike Town" in 1990. Nike distributes to 123 retail stores in the US and also in 52 retail stores in countries such as, the UK, Japan, France, Italy, Spain, Germany, and Canada.
SWOT Analysis
Strengths:
· Brand name recognition, because Nike has been around so long, the brand is recognized and respected both internationally and domestically.
· Brand loyalty, Nike has consistently produced quality products that appeal to its consumers both internationally and domestically.
· Nike carries a wide arrangement of products with a large amount of options for personal preference.
· Strong international presence, in the event that U.S. sales continue to slack off or the economy continues to worsen, they have their international investments that consistently turns a profit. They are the number one footwear manufacturer in nine international countries; with distribution centers both internationally and domestically. The ad agency that they contract out to has opened...
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