Nike
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Nike
Barber 1
Table of Contents
Introduction
...page 2
History
...page 2
Total Revenues
..page 3
Gross Margin
.page 3
Net Income
page 4
Current Assets
...page 4
Current Liabilities
.page 4
Working Capital
....pages 4 5
Nike's Health
page 5
Common Stock Outstanding
.page 5
Nike's Sales Health
..page 5
Nike's Fiscal Year
page 6
Illustrations and Graphs
pages 7 12
Works Cited
...page 13
Barber 2
History
Nike is probably the mot well known name in sports athletic apparel. Nike has supported the most prolific names n sports. Michael Jordan, Tiger Woods, and Ken Griffey Jr. are just a few of the athletes that Nike sponsors. The company's revenue constantly grosses in the billions. The company continues to dominate the athletic apparel industry.
Nike was established in 1957 by a coach and an athlete. The two went on to establish the most successful footwear company in the world. Bill Bowerman and Phil Knight are the two founders. From 1961 to 1971, Knight joined with a Japanese company named Tiger. He thought that the company would end Germany's domination over the footwear industry. When he met with the company, they asked what company he represented and Knight came up instantly with the name "Blue Ribbon Sports". The company would later become Nike. Blue Ribbon's revenue continued to rise and in 1971, a student names Carolyn Davidson designed the Nike Swoosh symbol for $35. In 1972, Blue Ribbon separated from Tiger and became Nike. The company arrived at the name from the Greek Goddess of victory, Nike. The 2700 employee company went public in 1980. From 1981 to 1991, Nike began to sponsor the top athletes in the world of sports. Nike pursued...
- Submitted by: nirkioo896
- Date Submitted: 04/27/2001 04:32 AM
- Category: Business
- Words: 1266
- Pages: 6
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