OPPapers.com

Nike

Submitted to: Prof. Dr. Atilla DİCLE
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YEDITEPE UNIVERSITY

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES

DEPARTMENT:
BUSINESS ADMINISTRATION

COURSE:
BUSINESS POLICY & STRATEGIC MANAGEMENT

Term Project

“NIKE INCORPORATION”

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submitted by

SECIL IZGE IŞIK
ECE SISMANOGLU
AHMET KONUR
HAKAN YUZEL
NIYAZI SAHINBASOGLU

OUTLINE

1. History
a. Current Performance
2. Corporate Governance
a. Board of Directors
3. Strategic Purpose
a. Mission Statement
b. Vision Statement
4. Advertisements
5. Brand Portfolio of Nike
6. Nike’s Competitors
7. Business Structure
8. Key Internal and External Factors That Influence Success of Nike
9. Product/Market Expansion Grid
10. SWOT Analysis Frame Work of NIKE
11. 7s Model of NIKE
12. Marketing Strategy
13. Marketing Aspects
14. Porter’s 5 Forces
15. Financial Statements
a. Annual Income Statement
b. Annual Balance Sheet
16. Ratios
17. Bibliography

NIKE INCORPORATION
1. HISTORY
a. Current Performance
The Nike Foundation is a 501 non-profit organization based in Beaverton, Oregon, USA. The Foundation is dedicated to giving the world’s neediest girls the opportunities to lead full, active lives and contributes to fighting poverty through investments in adolescent girls. They embrace innovative corporate philanthropy that uses their passion, voice and resources to support sustainable, community-based change.
They sell their products to retail accounts, through NIKE-owned retail stores, and through a mix of independent distributors and licensees, in over 160 countries around the world. Non-U.S. sales (including non-U.S. sales of Cole Haan, Converse, Exeter Brands Group, Hurley, NIKE Bauer Hockey and NIKE Golf) accounted for 53 percent of total revenues in fiscal 2006, compared to 54 percent in fiscal 2005 and 53 percent in fiscal 2004. They estimate that they sell to more than 27,000 retail accounts outside the...