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Nike Strategy Analysis

TABLE OF CONTENTS
Executive Summary…………………………………………………………………….…………p.4
History…………………………..…………………………………………………………………..p.6
Profile of CEO………………….…………………………………………………………………..p.7
Competitor’s Profile………….…………………………………………………………………….p.7
Industry Profile……………………………………………………………………………………..p.8
Company Analysis…………………………………………………………………………………p.9
Industry Analysis………………………………………………………………………………......p.24
Top Competitor Analysis………………………………………………………………………….p.25
Other External Forces…………………………………………………………………………….p.26
Key Opportunity……………………………………………………………………………..….…p.27
Key Threat…………………………………………………………………………………………p.27
Major and Subordinate Problems………………………………………………………….……p.28
Strategic Match…………………………………………………………………………………...p.29
Primary Strategic Match Position……………………………………………………………….p.30
Strategic Plan……………………………………………………………………………………..p.33
Conclusion………………………………………………………………………………………...p.38
LIST OF EXHIBITS
1. Sales Trends Graph……………………………………………………………………………p.5
2. Net Income Trends Graph…………………………………………………………………….p.5
3. Nike Board of Directors Table………………………………………………………………...p.11
4. Table of Key Financial Ratios………………………………………………………………...p.22
5. Net Income Trend Graph………………………………………………………………….…..p.24
6. Primary Strategic Match Position Chart……………………………………………………..p.30
7. Industry Attractiveness Matrix………………………………………………………………..p.31
8. Business Strength/Competitive Position Chart……………………………………………..p.32
9. Grand Strategy Chart………………………………………………………………………… p.34
10. Marketing Short-term Strategy Chart………………………………………………………..p.35
11. Production Short-term Strategy Chart……………………………………………………….p.36
12. Research and Development Short-term Strategy Chart…………………………………..p.37
13. Human Resources Short-term Strategy Chart……………………………………………...p.37
14. Finance Short-term Strategy Chart.………………………………………………………….p.38

EXECUTIVE SUMMARY
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our...