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Nike Inc.:China

TABLE OF CONTENTS

Executive Summary ...………………………………………………………3
Section 1 | Introduction ...………………………………………………………………4
Section 2 | Differences in Nation Culture: the US and China ...……………………...5
Section 2.1 | Cultural Differences and Similarities ...…………………………….5
Section 3 | Competitors ...……………………………………………………………….9
Section 3.1 | Adidas ...……………………………………………........................9
Section 3.2 | Li Ning ...………………………………………………………….10
Section 3.3 | Current Positon in China ...………………….. …….......................10
Section 4 | Organisational Structure and Operations ...…………………………......12
Section 4.1 | Corporate Strategy ...……………………………………………...12
Section 4.2 | Organisational Structure ...………………………………………..12
Section 4.3 | Organisational Strategy ..…………………………………………13
Section 4.4 | Nike’s Fit and Operations in China ..……………………………..14
Section 5 | International Management Opportunities and Problems ...……………16
Section 5.1 | Opportunity ...……………………………………………………..16
Section 5.2 | China and the Beijing Olympic Games ..…………........................16
Section 5.3 | Branding ...………………………………………………………...16
Section 5.4 | Product Manufacturing and Company Structure ...……………….17
Section 5.5 | Problems …………………………………..……………………...17
Section 5.6 | Corporate Social Responsibility …………..……………………...17
Section 5.7 | Competitors ………………………………..……………………..18
Section 5.8 | Cultural Differences ………………………..…………………….18
Section 5.9 | Government Regulation …………………………………………..18
Section 6 | Recomdations ………………………………………...……........................20
Section 7 | Conclusion …………………………………………………........................22
Section 8 | References ………………………………………………………………….23

EXECUTIVE SUMMARY

The following report concentrates on the Chinese subsidiary of Nike, which is considered to be a high potential area for success for Nike and is also the largest producer of...