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NIKE FIVE FORCES. Five Forces Model (Highly Negative. Range from 1-5) Rivalry
(3) 1. How many companies in industry? As Nike is an ...
... teens that constitute a sizable part of Nike’s market ... To counter the threats of the
competitive forces, businesses can employ five different strategies. ...
... Big companies such as Nike, Reebok and Adidas own their brand identity that
differentiates their product to ... The next part of the Porter Five Forces is the ...
... within an industry; firms are differentiated by their ability to deal with these
forces. ... the market which is dominated by the large five; Nike, Reebok, Coverse ...
... Table 1: Fiscal 2006 Revenues Breakdown by Region Source: Nike, Inc. ... Industry
Environment Porter’s Five Forces The athletic footwear industry has experienced ...
Submitted by inthesky1999 on December 4, 2007
Category: Business
Words: 1534 | Pages: 7
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Five Forces Model
(Highly Negative. Range from 1-5)
Rivalry (3)
1. How many companies in industry?
As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nikeˇ¦s major competitors, for instance, Adidas and Reebok.
2. How do they compete each other in term of 4P marketing strategy
Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the sport player to maximize their ability by protecting them and reduce the sport harm.
Price: They have pricing strategy for different group of consumer. The price of their shoes varies depending on the type of the shoes, the feature of the shoes, and even design and edition matter. The shoes can be price at a standard price where most customers can afford. Yet some special feature shoes are specially design and created for premium customer who can afford to pay a higher price. For this reason they can capture different group and level of customer.
Place: They opened discount factory outlet stores in rural areas and retail stores in urban shopping center. By selling different kind of product in different places help them to meet the different need of the customers. On the other hand, they also sell their product online, where customer can purchase their product at anywhere and anytime. All this make them be able to maximize their gain.
Promotion: Promotion doesnˇ¦t only mean discount in prices, as they cooperate with Super Sport Star to let these famous player to present their product for them, sometime they held up event to give the...
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