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Nike- Huma Resources. It all started with a simple handshake between two
running geeks in Eugene, Oregon and now they own the world's ...
Submitted by josette12 on August 9, 2005
Category: Business
Words: 1342 | Pages: 6
Views: 355
Popularity Rank: 24,300
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It all started with a simple handshake between two running geeks in Eugene, Oregon and now they own the world's most competitive sports and fitness company. The Pacific Northwest is Nike's hometown but like so many ambitious souls, they have expanded their horizons to every part of the world. Nike has two headquarters; it’s World Headquarters in Oregon and its European Headquarters in The Netherlands.
Those two running geeks are Bill Bowerman and Phil Knight. The long lived business partnership began in 1962 as Blue Ribbon Sports (BRS). Their first year sales were $8,000 and every year after proceeded to increase. In 1972 they changed their company name to Nike. The word Nike comes from the Greek winged goddess of victory. They have achieved victory over the past 30 years. Through those years Nike has remained focused on creating performance opportunities for everyone who would benefit and offered empowering messages for everyone who would listen. Nike has a great accomplishment of servicing human potential through sports.
Bill Bowerman was a legendary track and field coach at the University of Oregon. He was a teacher who showed athletes the secrets of achievement. From him Nike has derived their mission and through his eyes they see their future.
The Nike mission is "to bring innovation and inspiration to every athlete in the world. If you have a body, you are an athlete." As long as there are athletes, there will be Nike.
In achieving their mission Nike has a vision for their company. The Nike brand has three areas of focus in their vision of success for their company. The first one is to play a role in effecting positive, systemic change in working conditions within their industries. They believe that in order for market forces to have responsible competitiveness, consumers must be able to reward brands and suppliers using fact based information.
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