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NEXT Analysis. SWOT ANALYSIS SWOT stands for the internal strengths, weakness
and the external opportunities and threats. A swot ...
... the beginning, you take the middle, and I’ll do the end." The result is a choppy,
stilted analysis because the parts do not flow from one to the next, and it ...
... The next analysis involves the business unit(s), which will be responsible
for the initial feasibility studies and prototyping. ...
registration process (process analysis). ... Next, you have to park your car
about three miles away from the building you have to be at. ...
... envisions itself as a truly global company within the next three years. ... Gap Analysis
Since the cost cutting plans were discussed and approved without the ...
Submitted by erasharma on July 24, 2005
Category: Business
Words: 593 | Pages: 3
Views: 333
Popularity Rank: 28,114
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SWOT ANALYSIS
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SWOT stands for the internal strengths, weakness and the external opportunities and threats. A swot analysis summarises the key issues from the industry and the strategic capability of an organisation that are most likely to impact on strategy development.
Strengths
· Strong brand awareness. (Next has a strong heritage and roots in its brand perception relating to good design and quality)
· Truly integrated multi-channel clothing retailer. (Its Internet operations are seamless with the directory and the company also uses this channel to drive customers into stores.)
· The Next womenswear blouse collection is a combination of design, quality and comfort.
· Good value for money.
· Costs of production are falling as manufacturing is increasingly being relocated to cheaper locations around the world. This may lead to reduction in price of the product range.
· MFA expired January 05’ – leading to major impact on value growth. (International developments will also have a major impact on value growth. An international pact — the Multi Fibre Arrangement (MFA) — has imposed strict limits on imports of textiles from the developing world into industrialized countries since the 1960s. However, the MFA expired in January2005 and imports are now no longer subject to quotas. Consequently, the global textile industry is expected to consolidate, with production shifting to the most efficient, cheapest and most reliable suppliers — India and China are expected to emerge as the behemoths of the industry. Indeed, the World Bank estimates that China will control nearly half the world's clothing exports by 2010, up from around 20% in 2004. As a result, consumers are likely to see prices of clothing fall by between 5% and 10% in 2005, further capping growth in the value of the market).
· The UK industry is strong in fashion and design, leading to a reputable international brand.
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