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Table of Contents
1. Introduction 4
1.1. Insurance Industry Overview and Major Trends 5
1.2. Need for Data Analysis and The Insurance Value Chain 5
2. Sales & Marketing 6
2.1. Agent and Sales Force Deployment: 7
2.2. Agent Development and Relationship Management: 7
2.3. Channel Analysis: 7
2.4. E Business Development: 7
2.5. Site Navigation: 7
2.6. Error Analysis: 7
3. Retailing 8
3.1. Customer Profitability: 8
3.2. Customer Lifetime Value: 9
3.3. Customer Segmentation: 9
3.4. Attrition Analysis: 9
3.5. Affinity Analysis: 10
3.6. Target Marketing: 10
3.7. Campaign Analysis: 10
3.8. Cross Selling: 10
4. Banking 11
4.1. Budgeting: 11
4.2. Asset Liability Management: 11
4.3. Financial Ratio Analysis: 11
4.4. Profitability Analysis: 11
4.5. Web Reporting and Analysis: 11
5. Stock Trading 12
5.1. Dematerialization 12
5.2. Information Flow 13
5.3. Conflicting interests 13
5.4. Realize economies of scale 14
5.5. Volatility 14
5.6. Adverse impacts of IT on stock markets 14
6. Manufacturing 16
7. Summary 18
8. References / Bibliography 19

Table of Figures
Figure 1 - Insurance Chain Model 5
Figure 2 - Business Intelligence and CRM 8
Figure 3 - Before implementation of Value Chain Model 16
Figure 4 – Sample Value Chain: Optimized Processes 17

Information Technology, Commerce and Money

The thrust of the original Industrial revolution was separation – to break work
into its component parts so as to permit mass production. The effect of computer networks in the Digital Revolution, however, is unification – to erase boundaries between company departments, suppliers, and customers. Indeed, the parts of a company can now as easily be scattered around the globe as down the hall from one another.

The whole notion of "the organization" becomes a blurry boundary around a set of people and information systems and enterprises. Some areas of business that are undergoing rapid changes are: Sales and marketing, Retailing, Banking, Stock...