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The New Beetle

 Position New Beetle with one foot in the past and the other on the accelerator heading directly into the future

 Product description : Six brightly colored cars with heat-sensitive paint , characteristic curves , rounded shape, distinct fenders, single head and tail lamps, and a face that looked like it smiled

 They reminisced about how they had named and painted their “Bug” many years ago, and marveled at how the icon of the 1970s and “flower power” had been transformed into a car for the new millennium
 Reminisce : if you reminisce about something from your past, you write or talk about it, often with pleasure
 Marvel : if you marvel at something, you express your great surprise, wonder, or admiration

 From its heyday as the automotive icon of the 1960s counterculture, VW had seen sales in the U.S. decline precipitously from over half a million cars in 1970s to less than 50,000 cars by 1993  1970s ~ 1993 : bad
 Heyday : the time when they are most powerful, successful, or popular
 Counterculture : set of values, ideas, and ways of behaving that are completely different from those of the rest of society

 However, with the support of a new advertising campaign targeted to a younger generation of drivers(1) and product introductions(2) such as the New Passat, VW of America had steadily rebounded with an annual sales growth of 29% over the 1993 to 1997 period  1993 ~ 1997 : good

 In 1998, VW had targeted sales of 200,000 units, a 45% increase over the 1997 sales of 137,885 cars  VW expected the New Beatle to contribute to at least 25% of the 1998 goal by selling its entire first-year production quota of 55,000 cars (Goal)
 1997 : 137,885  goal of 1998 : 200,000 (145%, New Beatles : 55,000)