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Submitted by princemarvin on April 4, 2006
Category: Business
Words: 3623 | Pages: 15
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Executive Summary
Globalization has resulted in increased of global traveling where people now doing their business and other stuff not only around their house, but also in different cities and other countries. Nowadays, demand for airlines is increasing slightly, where everybody usually uses for traveling.
However, some people start disappointed because they have to take a long queue for check-in in the airport. Some of them get the trouble with their payment, where people feel not convenience to bring many cash just for buy a flight ticket. Other problem comes up with destination that people have to take just for buy flight ticket; on the other hand, they have to take another way to go to the airport. It is not easy way and also not convenience.
That is the reason why Infinity Airline comes to the public as the most convenience Airline and later, this company will also concentrate to make peoples destination will be infinity. Infinity Airline is come up with EASY 3P, which is easy purchase, easy payment and easy pass check-in. So people do not have to rush going to airport, no holding cash while pay the ticket and no queue for check-in in the airport. It is so easy and convenience.
Even though Infinity Airline is concentrate with working people that have sensitive time, the price that affordable can make everybody can fly with us. Five daily flights in the biggest three cities in Malaysia can make people return in the same day.
Infinity always try to make flying is really easy and convenience. Experience with us will never forget. "Easy fly to Infinity"
Table of Contents
Cover Page
Executive Summary
Table of Content
Introduction
Infinity SWOTs Analyze
Infinity Segmentation Analyze
Infinity Target Market Analyze
Infinity Objectives and Positioning Strategies
Infinity Pricing Strategies
...
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