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Network Marketing in the Energy Drink Sector. Research Proposal Introduction Working
Title(s): Is Network Marketing a viable option to launch a new product? ...
... instead, being based on price, marketing and bottling ... Powdered drinks and energy
drinks are also expected ... to use the already established distribution network. ...
... based on a comprehensive social marketing model with ... paid placements of selective
Monster Energy ads. ... Radio Broadcast -- Fox News Radio Network and affiliates ...
... mineral water, mineral water as an energy drink, and also ... in Dublin, Ireland a good
network for communication is ... the selling of its products and the marketing. ...
... sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets ... sales and
distribution network, and a ... track record in product development and marketing. ...
Submitted by denisethomas on November 27, 2005
Category: Business
Words: 896 | Pages: 4
Views: 434
Popularity Rank: 19,758
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Research Proposal
Introduction
Working Title(s):
Is Network Marketing a viable option to launch a new product?
Can new companies use direct marketing to introduce their products?
Definitions:
Other Phrases:
Network marketing
Direct selling
Person-to-person selling
Multi-level marketing (MLM)
Definition:
Multilevel Marketing, or MLM, is a system for selling goods or services through a network of distributors. The distributors are individuals rather than retail outlets.
Overall aims of the project:
Most of the literature on network marketing focuses on the experience of the consumer and the promises made by the parent company of the riches to be able to be made through selling to their friends and relatives.
Regardless of the outcome of this debate, the direct selling industry is growing, and reputed to be worth $80 billion a year. Traditional companies are looking at this form of marketing, and are partnering with direct selling organizations in either exclusive relationships, or as an additional distribution channel.
This project is to look at the reasons a company would enter into such an agreement and compare to a similar product on the market, distributed and marketed in a traditional method.
The parameters of this project:
▫ Looking at exclusive relationships only between network marketing companies and independent companies.
▫ The traditional method of marketing and distribution is generally considered as the route from manufacturer, to wholesaler, to retailer, to consumer, promoted through advertising in many formats.
▫ Will be researching primarily the UK market, but will provide comparisons with countries of similar culture, buying behavior and lifestyle. These...
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