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The Naturally Occurring Standard

THE NATURALLY OCCURRING STANDARD

Brian Clement, NMD, Ph.D., Scott Treadway, Ph.D. and Shula Gabbay, MA
Hippocrates Health Institute, West Palm Beach , Florida

ABSTRACT

The Naturally Occurring Standard (NOS) is being established initially for the
purpose of identifying, certifying, labeling, and verifying the naturally occurring
vitamins and nutrients in all food products including bulk food materials,
nutritional supplements and fortified foods and for the purpose of expressing a
clear distinction between naturally occurring vitamins and nutrient containing
products and those that contain synthetic vitamins and nutrients. The current
quantitative and qualitative standards for vitamins and other essential
nutrients, such as those listed by RDA’s, RDI’s, and DV’s for understanding
nutrient activity, label disclosure and other nutrient details related to food
supplements and fortified foods are originally based upon synthetic quantities
mostly developed upon animal research studies conducted over 60 years ago.
There is no qualitative or quantitative standard currently available for
understanding non-synthetic, naturally occurring vitamins and nutrients
potencies for the purpose of labeling or publication as related to our fortified
foods and dietary supplements. This situation is confusing in general not only
for natural food supplement and food product developers, but also for
consumers who should be informed about the distinction that exists between
naturally occurring vitamins and nutrients obtained only and directly from food
and botanical sources created by nature as opposed to man-made synthetic
vitamins and nutrients produced in laboratories. Therefore, a new standard,
the NOS, is being developed as related to naturally occurring vitamins and
nutrients. The NOS will also help to support a platform for a program of
related research and development to establish a “Naturally Occurring Daily
Intake” that...