OPPapers.com

Nafta Regulations

NAFTA REGULATIONS AND THEIR INFLUENCE ON INTERNATIONAL MARKETING
• Even thought that the concept of marketing is similar around the world, the marketing factors such as input costs, price, advertising and distribution most likely will differ greatly in the countries in which the company will develop the marketing strategy of the products or services.
• When a company prepares an international marketing strategy they have to evaluate many factors: political environment, cultural, legal and demographic environment.
• The trade agreements like the NAFTA, for example, affect profoundly the international deals and exchanges because of trade barriers created by these agreements. The NAFTA affects global marketing of products by putting limitations on the companies that would like to enter the member countries (US, Mexico and Canada). NAFTA has many patents and trademark protection policies, import regulations and higher tariffs for the non member countries (advameg). Source: Encyclopedia of small business. Advameg. 2007. http://www.referenceforbusiness.com/small/Inc-Mail/International-Marketing.html
• Some of the NAFTA regulations are: border inspection facilities, standards or labeling, border inspection and customs administration.   These regulations are applied in a harsher manner to the countries that are not member of NAFTA, so this affects the levels of international marketing amongst countries.   The standards and the labeling of the goods and services for example imposes measures that the importing country has to follow and NAFTA works on creating standard measures for product labeling for example and this in one way makes international marketing more complex and restrictive.   So, the country that would like to engage in international marketing will have to choose the right combination of marketing mix ( product, price, place and promotion) in order to excel in the market(intl trade). Source: foreing affairs and international trade in Canada and NAFTA, 2007...