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Motivation In Times Of Change: Kwik Save A Case Study.

Motivation in times of change: Kwik Save a case study.

By
Darren Dixon

DISSERTATION SUBMITTED IN FULFILMENT OF THE PROJECT UNIT FOR THE DEGREE OF:

BA (HONS) MANAGEMENT, BUSINESS AND ADMINISTRATION

NEW COLLEGE DURHAM

Submission Date Project Supervisor
23rd May 2005 Les Brooks
Student Declaration

BA (Hons) Management, Business and Administration

I hereby declare that:

This project is my own work. I have acknowledged material from the work of other people and I have clearly marked and given references to all quotations; and I permit a copy of the project to be made available in the College Library, for use of students and staff of the college.

Signed …………………………….
Date …………………………….

 Contents

Chapter 1 Introduction
1.1 Acknowledgements
1.2 Background Information
1.3 Background of Kwik Save
1.4 Changes within retail environment
1.5 Aim and objectives of study

Chapter 2 Literature Review
2.1 Culture theories
2.2 Change theories
2.3 Resistance to change
2.4 Attitudes to change
2.5 Retail change theories
2.6 Motivation theories
2.6.1 Content theory
2.6.2 Maslow's hierarchy of needs
2.6.3 Alderfer's ERG theory
2.6.4 Herzberg
2.6.5 Newtons first law of motivation
2.6.6 CAS ratio
2.6.7 Mullins
2.6.8 Charles Handy
2.6.9 Mitchell
2.6.10 Social needs
2.6.11 Content (needs) theory
2.6.12 Goal theory
2.6.13 Instrumental goal theory
2.6.14 Process theory
2.6.15 Frustration induced behaviour
2.6.16 Factors influencing frustration
2.6.17 Money as a motivator
2.6.18 Motivation Variables
2.6.19 Hollyford and Whiddett

Chapter 3 Methodology
3.1 Qualative data
3.2 Secondary data
3.3 Primary research
3.4.1 Survey approach
3.4.2 Research techniques
3.4.3 Key Concepts

Chapter 4 Main Body
4.1 Findings – Employee questionnaire
4.2 Findings - Interview with store manager

Chapter 5 Conclusions and Recommendations
5.1 Management of Change
5.2 How are staff motivated in times of change?
5.3...